President & General Creative Director
at
Leo Burnett del Peru SA
Lima, 秘鲁
| 标题 | SAP |
| 广告公司 | Circus Grey |
| 广告战役 | SAP |
| 广告主 | El Comercio |
| 品牌 | El Comercio |
| 首次发布日期 | 2015 / 4 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | The main mission of a good newspaper like El Comercio is to cut through the clatter to bring its readers the truth. We wanted to get across this very specific benefit in a TV commercial. To do so we took advantage of Second Audio Program (SAP), a technology that allows for television content to be broadcasted with two audio tracks. We used this feature to create an interactive piece with two alternate audio tracks where the viewer could discover the uncomfortable truth behind a politician’s resignation at the touch of button. The ad was aired nationwide during the nightly news targeting all those younger, urban Peruvians who get most of their news online and are reticent to buy newspapers. The idea was to engage them with a technological feat, which would catch them off-guard in a traditional medium like TV. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Juan Carlos Gómez de la Torre |
| 执行创意总监 | Emiliano Gonzalez De Pietri |
| 文案 | Nicolás Soto |
| 美术指导 | Francisco Valenzuela |
| 美术指导 | Carlos Cardenas |
| 文案 | Christian Merino |
| 广告公司制片 | Gabriel Cano |
| 广告公司制片 | Renzo Merket |
| 客户总监 | Roxana Pando |
| 客户主管 | Claudia Bellido |
| 制作公司 | Tunche Films |
| 音频 | Kazoo Audio |
| 音频 | Sin Anestesia |
| 媒介公司 | Starcom MediaVest Group |
More Work
SEE ALLVIDA MUJER ALEXA INGLES
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- 广告公司:
- Circus Grey
VIDA MUJER SIRI INGLES
- 品牌:
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- Circus Grey
Firemen
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- 广告公司:
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SWAT
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- Forte
- 广告公司:
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Army
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- 广告公司:
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Rescuers
- 品牌:
- Forte
- 广告公司:
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Solidarios
- 品牌:
- Techo
- 广告公司:
- Circus Grey