| 标题 | Milk Bottle |
| 广告公司 |
BBH
|
| 广告战役 |
Boddingtons
|
| 广告主 |
InBev / Labatt Brewing Company
|
| 品牌 |
Boddingtons
|
| 首次发布日期 |
1992 / 7
|
| 行业领域 | 啤酒，苹果酒
|
| 广告口号 | The Cream of Manchester |
| 剧情简介 | A bottle of milk made of Boddingtons. The bottle is yellow like the golden colour of Boddingtons and the cream at the top is white like the creamy white head on a pint of Boddingtons. |
| 哲学 | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
| 问题
| When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
| 媒体类别 |
杂志
|
| 市场 | Europe |
| 执行创意总监 |
Sir John Hegarty
|
| 文案 |
Tom Hudson
|
| 美术指导 |
Mike Wells
|
| 摄影师 |
Tiff Hunter
|
