Sir John Hegarty
Co-founder and Creative Director at The Garage Soho, London
London, 英国
标题Face Cream
广告公司
广告战役 Boddingtons
广告主 AB Inbev
品牌 Boddingtons
首次发布日期 1992 / 1
行业领域 啤酒,苹果酒
广告口号 The Cream of Manchester
剧情简介 A woman rubs Boddingtons cream on her face before her boyfriend arrives to take her out on a date.
哲学 We decided to celebrate the brand’s Manchester roots and the product characteristic that most sets it apart from conventional Southern beers – its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look.
问题 When Whitbread bought Boddingtons in 1989, 80% of the brand’s sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans.
媒体类别 电视
长度
市场 Europe
执行创意总监
文案
美术指导
广告公司制片
导演

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