| 标题 | The live drone beach report |
| 广告公司 | BBR Saatchi & Saatchi |
| 广告战役 | The live drone beach report |
| 广告主 | Super-Pharm |
| 品牌 | Super-Pharm |
| 首次发布日期 | 2016 / 9 |
| 行业领域 | 零售、分销及餐馆 |
| 哲学 | We decided to create and broadcast the 1st ever Live Drone Beach Report.A real-time aerial view of Israel's busiest beaches aired 30 minutes before 'Sun Safe Hours’.This meant beach goers could scan the beaches and find the one that still had the perfect spot!A win win situation for all involved. |
| 问题 | In a country where skin cancer incidence is among the highest in the world and UV radiation one of the strongest, Super-Pharm as Israel's largest pharmacy retailer and a major player in sun awareness education wanted to encourage people to go to the beach during 'Sun Safe Hours' The problem is that to get the best spot on the beach you've got to get there early, when the sun is most dangerous. So how do you help people protect themselvesand still get the perfect spot? |
| 媒体类别 | 互动 |
| 长度 | |
| Chief Executive Officer (CEO) | Yossi Lubaton |
| 首席创意官 | Jonathan Lang |
| 执行创意总监 | Idan Levy |
| 文案 | Ronni Azulay |
| 美术指导 | yuval zuckerman |
| 客户主管 | Noa Sharf |
| 客户主管 | Ronny Chaikin |
| Chief Strategy Officer | Shai Nissenboim |
| 战略企划总监 | Roni Arisson |
| Head of Production | Dorit Gvili |
| 制作公司制片 | Maya Palmon |
| 制作公司制片 | Eran Harel |
| Traffic Director | Ronit Doanis |
| Traffic Director | Avia Ben Ishay |
| 剪辑师 | Dan Deutsch |
| 制作公司 | Go Live |
| 画外音 | Ben Ben-Baruch |
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