Mazda - "The Blind Drive"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, 以色列

31851

品牌: Mazda
国家: 以色列

广告主: Mazda

标题	The Blind Drive
广告公司	BBR Saatchi & Saatchi
广告战役	Prepare to Be Amazed
广告主	Mazda
品牌	Mazda
首次发布日期	2016 / 11
行业领域	轿车
哲学	For years Mazda cars owned the road in Israel. In fact, the car was so popular, you saw it everywhere. A blessing…but also a curse as the car's popularity began to affect the way Israelis perceive the brand. As a victim of its own success, Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited. But this year we had news for consumers. We were launching a new, sleeker, better designed, more advanced, accessorized and safer car than ever before and we wanted Israelis to take notice. That's when we realized that to redress misconceptions, we'd have to address Israeli consumer's concerns head on. To do that, we took on consumers' harshest criticisms, most negative comments and lethal talkbacks. and with the help of Ben Collins, better known as Top Gear's "Stig", we proved to them beyond the shadow of a doubt what an incredible car the new Mazda is. The result is a fully integrated campaign that includes a series of four daredevil commercials each highlighting a different aspect of the car, an interactive website, an outdoor campaign and a brand new Mazda catalogue shot by the world's dumbest dog just to prove that no matter who's taking its picture, the Mazda will always look amazing.
媒体类别	户外广告
长度	141 seconds
执行创意总监	Jonathan Lang
创意总监	Eran Nir
文案	Ran Even
美术指导	Ori Hasson
客户主管	Chen Halpern
客户主管	Gil Gershon
客户主管	Hadar Goren
Strategic Planning Supervisor	Lora Goichman
Head of Production	Dorit Gvili
制片	Alon Shmoelof
Creative Coordinator	Eva Hasson
Digital Creative Director	Idan Kligerman
Social Media Edito	Aviv Melamed
制作公司	Tiferet