| 标题 | Everything to Prove |
| 广告公司 | VMLY&R Kansas City |
| 广告战役 | Everything to Prove |
| 广告主 | PepsiCo Inc. |
| 品牌 | Gatorade |
| Posted | 10月 2011 |
| 行业领域 | 饮料 |
| 哲学 | As the journey to the NFL begins around the country, each rookie has unique hurdles to overcome. VML partnered with NFL Films to develop branded content that documents the path to the NFL for 15 rookies. |
| 问题 | To create an integrated digital plan and creative to communicate: The role nutrition plays in enhancing athletes’ performance (training and nutrition together are the key) Further enhance our partnership with NFL by displaying Gatorade’s commitment and focus on the athlete and their year round training/preparation |
| 结果 | VML and NFL Films delivered compelling content that revealed all the key milestones and behind-the-scenes moments a rookie endures during this time, with special attention paid to how Gatorade, through products, scientific expertise and brand commitment, enable the rookies journeys to help them at the next level as a pro athletes. Top-line results: Media Impressions 229.6 Million earned media impressions Over 116.5MM earned media impressions from Draft week alone |
| 媒体类别 | Web Film |
| 文案 | Alli Pierce |
| 文案 | Joel Henning |
| 联合美术指导 | Katelyn Carson |
| 美术指导 | Alison Radke |
| 美术指导 | Nick Allegri |
| 制片 | Charlie DeCoursey |
| 制片 | Mike Churchill |
| 执行制片 | Tyler Smith |
| 执行制片 | Brian O'Rourke |
| 执行制片 | John Godsey |
| 集团创意总监 | Tony Snethen |
| 联合创意总监 | Aaron Evanson |
| NFL Films | Jay Jackson |
| Director | Jay Jackson |
| NFL Films | Steve Trout |
| Director | Steve Trout |
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