标题 | iPad Posters (Film case) |
广告公司 | TBWA\Media Arts Lab |
广告战役 | iPad Posters |
广告主 | Apple |
品牌 | Apple |
Posted | 7月 2020 |
行业领域 | 手机与寻呼机 |
哲学 | Apple’s success in creating social communities for the initial slate of Apple TV+ shows provided the opportunity for it to expand its audience to the creator community native to Apple. The challenge was getting fresh eyes on Apple TV+ titles among the creator community and encouraging title fandoms to take a deeper look at Apple products, while staying true to ongoing campaign strategies. |
媒体类别 | 互动 |
长度 | |
Global Chief Creative Officer | Brent Anderson |
Executive Director of Content Production | Brian O'Rourke |
创意总监 | Kathleen Swanson |
创意总监 | Pierce Thiot |
联合创意总监 | Rhodney Viray |
联合创意总监 | Colin Snow |
Junior Art Director | Ben Parker |
Junior Copywriter | Ben Bolton |
Director of Art Production | Helen O’Neill |
Freelance Senior Art Producer | Kay Gautraud |
Junior Producer | Steven Soto |
客户主管 | Nissa Gutierrez |
客户主管 | Erin Woods |
客户主管 | Erin Gazdik |
客户主管 | Emily Pugliese |
Senior Brand Strategist | Adam Arola |
Senior Business Affairs Manager | Lynn O'Rourke |
音乐 | Andy Hamm |
Associate Producer | Syd Ames |
Business Affairs Manager | Madison Karsenty |