标题 | Robert Mugabe |
广告公司 | Leo Burnett Prague |
广告战役 | Thank you - Amnesty International |
广告主 | Amnesty International |
品牌 | Amnesty International |
Posted | 12月 2003 |
行业领域 | 人权 |
广告口号 | Fight him. |
剧情简介 | One of the most powerful tools of Amnesty International has been sending letters to the heads of the countries where human rights have been violated. We created a personal message from the president to the reader of the ad thanking him or her for helping him to violate human rights by not protesting. The reader is asked by Al to visit the web site where he can find more information about the matter, and the way to write the president back (to send him a protest letter). |
媒体类别 | 平面 |
市场 | 捷克共和国 |
创意总监 | Basil Mina |
美术指导 | Jiri Langpaul |
文案 | Vera Cesenková |