标题 | Fridge |
广告公司 | DDB Berlin |
广告战役 | The Recycling Campaign - Volkswagen |
广告主 | Volkswagen |
品牌 | Volkswagen |
Posted | 5月 2008 |
产品 | Volkswagen Recycling |
行业领域 | 汽车 |
广告口号 | The Eos. 95% Recyclable |
剧情简介 | Volkswagen are built to be up to 95% recycable. This eco-friendly aspect is to be communicated in a surprising way to all Volkswagen drivers, potential new car buyers and everybody with a pronounced environmental consciousness. |
哲学 | We show Volkswagen cars moving through traffic as what they will once become: e.g. a washing, a fridge or a heater because 95% of every Volkswagen scrapped car will become something new. Merely 5% cannot be recycled. |
媒体类别 | 平面 |
市场 | 德国 |
Graphic Designer | Jussi Jääskeläinen |
摄影师 | Matthias Koslik |
客户主管 | Silke Lagodny |
客户总监 | Cathleen Losch |
Graphic Designer | Olivia Nowak |
执行创意总监 | Bert Peulecke |
执行创意总监 | Stefan Schulte |
美术指导 | Tim Stübane |
文案 | Birgit van den Valentyn |