| 标题 | Merkel |
| 广告公司 | thjnk Berlin |
| 广告战役 | Home At Last |
| 广告主 | IKEA |
| 品牌 | IKEA |
| Posted | 7月 2022 |
| 行业领域 | 家用电器、家具及园艺工具 |
| 剧情简介 | Having traveled the world for so long and having spent many late nights in the office, we decided to welcome Angela Merkel to something she has not seen much of these past years - her home.The whole world was happy for Angela Merkel that she is finally home. Sometimes all you have to do is make a friendly comment – and the public will respond friendly as well.You have to bring it all together: A concrete event with a lot of public attention anyway, far beyond Germany. An internationally known and, in some cases, even popular politician. A loved brand. Good timing in publishing. And of course the typical friendly tone of the Swedish furniture manufacturer. All this proves: a simple motif can still generate great power in brand PR. |
| 媒体类别 | 平面 |
| 首席创意官 | Stefan Schulte |
| Chief Executive Officer (CEO) | Hendrik Heine |
| 创意总监 | Sabine Kuckuck |
| 创意总监 | Sophie Kearney |
| Creative Art | Armin Hassanzadeh |
| 客户总监 | Carolin Uppenbrock |
| Producing Director | Charlott Stave |
| 摄影师 | Marc Waldow |
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