My Latest Work
SEE ALL WORKLiving Stories by Penguin Random House Canada
Diner
Diner
Diner
概要
I help brands connect with people in more relevant ways.
Sector Experience
奖项
- 2023 CLIO Health
- 2023 Cannes Lions International Festival of Creativity
- 2023 LIA
- 2023 AdForum Business Creative Report
- 2023 D&AD Awards
- 2023 ANDY Awards
- 2023 The Webby Awards
- 2022 Epica Awards
- 2022 D&AD Awards
- 2022 CLIO Awards
- 2021 Epica Awards
- 2020 Epica Awards
- 2019 Cannes Lions International Festival of Creativity
- 2019 Epica Awards
- 2019 The One Show
- 2018 Epica Awards
Positions
- 2023 CLIO Health
- 2023 Cannes Lions International Festival of Creativity
- 2023 ANDY Awards
- 2023 The Webby Awards
- 2022 Epica Awards
- 2022 D&AD Awards
- 2022 CLIO Awards
- 2021 Epica Awards
- 2020 Epica Awards
- 2019 Cannes Lions International Festival of Creativity
- 2019 Epica Awards
- 2019 The One Show
- 2018 Epica Awards
Communications and branding strategies -- positioning, brand architecture, channels, messaging --, customer experience, consumer research, market analysis, trend monitoring, etc.
I've worked with brands such as Gaz Métro, Loto-Québec, General Mills, Liberté, Saputo, Tourisme Québec and Camoplast Solideal
I've worked with brands such as Gaz Métro, Loto-Québec, General Mills, Liberté, Saputo, Tourisme Québec and Camoplast Solideal
Education
Masters in Marketing
2006 - 2008 (2年)
My thesis was about self-branding/impression management on a datingwebsite. It focused on the decoding and the interpretation of the self-brander's performance by the viewers.
Bachelor in Marketing
2001 - 2004 (3年)
HEChange (welcoming exchange students), ISN (International Student Network), La Relève publicitaire 2004 (provincial advertising contest).
Other professional activities
HEC Montreal, Montréal, Quebec
Teaching
August 2016 - Present (7年8个月)
Course : Communication marketing
Programs : Bachelor + Master
