Farid Mokart
Chief Creative Officer at FRED & FARID Shanghai
Paris, 法国
标题Common
广告公司
广告战役 "Only the Brave" - Diesel
广告主 L'Oréal
品牌 Diesel
首次发布日期 2009 / 1
产品 Only the Brave
行业领域 香水
剧情简介 The spots are set in a context that is halfway between Fight Club and an epic narrative. They portray the paths of men who show the capacity, that is in fact in each and every one of us, to be himself, to make his own choices, to decide on his own path, and to write his own destiny. Each film is an invitation to listen your heart, to live your ideals, to realize your dreams...
哲学 The objective was to find a new fragrance language that could be immediately appropriated: the determination, the inner force that lives in each and every one of us when we decide to be the maker of our own life, the writer of our own destiny. It was also necessary for this new fragrance to be totally differentiated from territories already captured and tarnished by competitors.
问题 A new masculine fragrance, "Only The Brave", to attract a wider male target in Diesel's brand portfolio.
媒体类别 平面
创意总监
文案
美术指导
美术指导
美术指导
美术指导
客户主管
客户主管
客户主管
客户主任
客户主任
客户主任

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