标题 | #24SOCIALRACE |
广告公司 | FRED & FARID Shanghai |
广告战役 | #24HSOCIALRACE |
广告主 | Dr. Ing. h.c. F. Porsche AG |
品牌 | Porsche (China) Motors LTD |
首次发布日期 | 2014 / 6 |
行业领域 | 跑车 |
剧情简介 | To announce Porsche's return to the legendary race, the 24 Hours of Le Mans, Fred & Farid Shanghai produced the first ever 24-hour Social Race between two major social media platforms, Twitter against Weibo; USA against China. Only one rule: 'the more you tweet our hashtag, the faster you race' |
媒体类别 | 案例研究 |
长度 | |
执行创意总监 | Farid Mokart |