Farid Mokart
Chief Creative Officer at FRED & FARID Shanghai
Paris, 法国
标题#24SOCIALRACE
广告公司
广告战役 #24HSOCIALRACE
广告主 Dr. Ing. h.c. F. Porsche AG
品牌 Porsche (China) Motors LTD
首次发布日期 2014 / 6
行业领域 跑车
剧情简介 To announce Porsche's return to the legendary race, the 24 Hours of Le Mans, Fred & Farid Shanghai produced the first ever 24-hour Social Race between two major social media platforms, Twitter against Weibo; USA against China.
Only one rule: 'the more you tweet our hashtag, the faster you race' 
媒体类别 案例研究
长度
执行创意总监

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