| 标题 | Printed by Parkinson’s (123s) |
| 广告公司 | Innocean Worlwide Berlin |
| 广告战役 | Printed by Parkinson’s |
| 广告主 | Charité |
| 品牌 | Charité |
| Posted | 12月 2020 |
| 行业领域 | 公共安全、保健及卫生 |
| 剧情简介 | Raising awareness for Charité’s Parkinson’s research, we produced an art collection created by the first machine affected by a human disease. The collection comprises distorted 3D prints of cherished objects belonging to Parkinson’s patients. The objects are informed by each patient’s tremor data, skewing the object’s shape to capture the impact of Parkinson’s. In addition to the collection, we designed a website to tell the patients’ stories and show their objects and how Parkinson’s has affected them. The collection is now permanently exhibited at Charité’s neurology department to inspire patients. |
| 问题 | In order to create awareness for Parkinson’s research, we produced an art collection by affecting a 3D printer with data from patients, skewing the prints’ shape to capture the disease’s impact. |
| 媒体类别 | 案例研究 |
| Global Chief Creative Officer | Jeremy Craigen |
| 首席创意官 | Gabriel Mattar |
| 执行创意总监 | Ricardo Wolff |
| 文案 | Reinier Gorissen |
| 创意团队 | Roan Laanen |
| Concept | Marlon von Franquemont |
| 设计师 | Nicolaas Kotze |
| 设计师 | Mischa Loppies |
| Innovation Director | Geert Eichhorn |
| 技术总监 | Martin Grootendorst |
| Development | Djordan Papilaya |
| 客户经理 | Leonie Knorr |
| 项目经理 | Javi Sancho Rodriquez |
| 项目经理 | Dennis De Rooij |
| 执行制片 | Jeff Baker |