| 标题 | Printed by Parkinson's |
| 广告公司 | INNOCEAN Europe |
| 广告战役 | Printed by Parkinson's |
| 广告主 | Charité – Universitätsmedizin Berlin |
| 品牌 | Charité – Universitätsmedizin Berlin |
| 首次发布日期 | 2023 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Parkinson’s was diagnosed over 200 years ago, and there is still no cure to this day. While most people think it’s just the “Shaking-disease”, it actually has more than 40 symptoms. And what’s worst: the lack of awareness leads to stigma and isolation. To raise awareness and stress the importance of more research, we partnered Charité Berlin, one of Europe’s biggest university hospitals, and developed a project that would involve courageous patients, art and technology. From the start, we knew we had to create something special in order to grab people’s attention. So,we 3D-printed the beloved objects of six patients while the printer was affected by their personal tremor data – visualising the impact Parkinson’s is having on their daily lives. The collection was launched on World Brain Day and exhibited in Berlin. The vernissage event was visited by hundreds of people from different fields: from doctors to patients and art lovers. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Global Chief Creative Officer | Jeremy Craigen |
| 首席创意官 | Gabriel Mattar |
| 执行创意总监 | Ricardo Wolff |
| Concept | Marlon von Franquemont |
| 客户经理 | Leonie Knorr |
| 项目经理 | Dennis De Rooij |
| 文案 | Reinier Gorissen |
| 创意团队 | Roan Laanen |
| Designer | Nicolaas Kotze |
| Designer | Mischa Loppies |
| Innovation Director | Geert Eichhorn |
| 技术总监 | Martin Grootendorst |
| Development | Djordan Papilaya |
| 项目经理 | Javi Sancho Rodriquez |
| 执行制片 | Jeff Baker |