|广告口号||Are you a washer or a walker ?|
|哲学|| Convention |
Hand washing isnt talked about, its just something you know you should do
31% of men and 17% of women confess to not washing their hands after theyve been to the toilet
|结果|| Disruptive idea |
Talk openly about hand washing
Cleaning up the nations hands
|创意总监||Danny Brooke Taylor|
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