Graham Rose
Manchester, 英国
标题Bearded Man
广告公司
广告战役 Bearded Man
广告主 PZ Cussons
品牌 Carex
Posted6月 2004
产品 Liquid Soap
行业领域 香皂
广告口号 Are you a washer or a walker ?
哲学 Disruptive idea

Talk openly about hand washing


Vision

Cleaning up the nation’s hands
问题 Convention

Hand washing isn’t talked about, it’s just something you know you should do


Insight

31% of men and 17% of women confess to not washing their hands after they’ve been to the toilet
媒体类别 电视
长度
创意总监
导演

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