Contact Information

1675 Broadway
New York New York 10019
美国
电话: (+1) 212 474-5000

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Basic Info

核心能力: 广告/全方位服务/整合传播, 营销/创意服务, 保健, 企业形象,公益,非盈利, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1997

网络:

员工: 175

奖项: 38

创意作品: 65

客户: 21

Publicis Kaplan Thaler

1675 Broadway
New York New York 10019
美国
电话: (+1) 212 474-5000
Lisa Bifulco

Lisa Bifulco

Director of Broadcast

电话: (+1) 212.474.5072

Linda Kaplan Thaler

Linda Kaplan Thaler

Chief Executive Officer & Chief Creative Officer

电话: (+1) 212.474.5011

Tricia Kenney

Tricia Kenney

Director Of Corporate Communications

电话: (+1) 212.474.6005

Gerry Killeen

Gerry Killeen

Director of Creative Services

电话: (+1) 212.474.5056

Myles Kleeger

Myles Kleeger

Managing Director of KTG Buzz

电话: (+1) 212.474.5279

Robin Koval

Robin Koval

President

电话: (+1) 212.474.5052

Susan Lauher

Susan Lauher

Director of Human Resources

电话: (+1) 212.474.5245

Jeffrey Wolf

Jeffrey Wolf

Managing Director of Strategic Planning

电话: (+1) 212.474.5467

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About Publicis Kaplan Thaler

Publicis Worldwide is a global creative agency network enabling our clients to Lead The Change in their own marketing and business transformation. We do this through a combination of strategy, creativity and technology.

语言

英文
公司哲学与竞争优势
The Kaplan Thaler Group is a full service advertising agency, providing all key services including creative, account management, strategic/account planning, production and administration.

Creative and production capabilities include the full range of traditional and new platform offerings, including:

*Broadcast, radio, print, outdoor, direct *Digital & mobile marketing *Word of mouth, promotions, PR, event marketing, viral *Branded entertainment and branded content and integration

The Kaplan Thaler Group has a reputation for building advertising and marketing programs that are highly disruptive, forge strong emotional connections with consumers, become embraced by the culture, and get big results...fast. We call our unique, powerful approach Big Bang Communications,a unique approach described in the book BANG! Getting Your Message Heard In a Noisy World, written by our founders, Linda Kaplan Thaler and Robin Koval.

A Big Bang is an idea that causes a brand to explode into the marketplace virtually overnight.

A Big Bang cuts through the clutter, gets into the culture and gets people to sit up and take notice.

A Bang! is media agnostic and can be delivered to the marketplace in many ways.

Most importantly, a Bang! builds brands and business.

Our ability to create a Bang! is very much a result of our strong belief in an open, naturally inquisitive and collaborative work environment.

While many agencies talk about their terrific client relationships, we truly believe that the KTG culture and philosophy of our founders have enabled us to build an atmosphere, and hence an account management style, that is somewhat different. We think of all our clients as true partners. Many of our clients have worked with the members of The Kaplan Thaler Group for 10, 15, even 20 years. We believe this loyalty reflects our commitment to deep involvement in our clients business, a partnership approach to the creative process that welcomes client involvement at all stages, and our absolute integrity when it comes to managing our clients intellectual and financial assets. We have a saying at KTG that we believe sets us apart from our competitiors. At KTG, everyone (including our clients) is considered a creative person. We believe that a great idea can come from anyone from the Chief Creative Officer to the new Assistant Brand Manager. Fostering an open and trusting environment encourages contribution from all levels and makes sure that every idea gets heard.

网络介绍
We are an independently managed unit within the Publicis Group. This enables us to offer the attention of a small agency with big agency capabilities through our worldwide network. We can tap into a global presence in over 60 countries as needed for our international clients through our various sister agency relationships with Leo Burnett, Fallon, Starcom/MediaVest and others.
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