| 标题 | Senses |
| 广告公司 | Brand Architecture International New York |
| 广告战役 | Senses |
| 广告主 | Diageo |
| 品牌 | Guinness Stout |
| Posted | 2月 2001 |
| 行业领域 | 啤酒，苹果酒 |
| 广告口号 | The perfect pint. |
| 剧情简介 | The introduction of the first ever television campaign in the U.S. represented a major milestone for brand Guinness. The goal was to capture greater share of mind and menu for a brand with limited awareness and significant perceptual barriers - and do so in the midst of the most intense competitive activity Guinness has faced to date. For the target of 'taste beer' drinker searching for their next great beer 'discovery,' the unique sensory experience of the Guinness ritual was brought to life through a juxtapostiion of product stimulus/drinker response. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 制作公司 | Cortez Brothers |
| 创意总监 | Marty Weiss |
| 文案 | Mark Mendelis |
| 美术指导 | Todd Gallentine |
| 广告公司制片 | Alisa Cohen |
| 导演 | Malcolm Venville |
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