标题 | Gentleman Jack |
广告公司 | Arnold |
广告战役 | Gentleman Jack |
广告主 | Jack Daniel's |
品牌 | Jack Daniel's |
首次发布日期 | 2017 / 6 |
行业领域 | 烈酒,加烈葡萄酒 |
剧情简介 | Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished. Brown-Forman and Arnold Worldwide are launching a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers. The campaign makes the point that even though Gentleman Jack is a step up in refinement, it’s still from the same people who make Jack Daniel’s, and it’s still made for friends of the brand. |
媒体类别 | 电视 |
长度 | |
Music Prod Company | Singing Serpent |
制作公司 | Anonymous Content |
Social Manager | Jessica Newton |
Social Manager | Kyle Beaudouin |
Group Brand Director | Matt Blevins |
SVP Creative | Chris Valencius |
Assistant Broadcast Producer | Jake Williams |
Marketing Manager | Paul Nelson |
Marketing Manager | Mallory Brannan |
Planning Director | Vaughn Allen |
Business Manager | Anne Joynt |
Print Producer | Julie Powell |
Integrated Producer | Ingrid Adamow |
Director of Integrated Production Business Affairs | Jon Drawbaugh |
文案 | Gregg Nelson |
文案 | Jack Miller |
美术指导 | Chris Valencius |
VP Creative | Gregg Nelson |
Managing Partner | Wade Devers |
执行创意总监 | Wade Devers |
Brand Director | Ana Kornegay |
Sound Engineer | Howard Carle |
Mix | Soundtrack Boston |
执行制片 | Dennis Culp |
剪辑公司 | Spot Welders |
剪辑师 | Michael Heldman |
VFX Producer | Amy Appleton |
VFX Artist | Jimi Simmons |
VFX Company | Brickyard VFX |
摄影指导 | Jody Lee Lipes |
导演 | Malcolm Venville |
Line Producer | Jeff Tanner |
执行制片 | Eric Stern |
执行制片 | SueEllen Clair |