| 标题 | Lunchbox |
| 广告公司 | BMF |
| 广告战役 | ALDI Lunchbox |
| 广告主 | Aldi |
| 品牌 | ALDI |
| 首次发布日期 | 2013 / 1 |
| 行业领域 | 百货公司、超市 |
| 广告口号 | Lunchbox Initiative |
| 剧情简介 | As the children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids' tastes. ALDI & BMF, in conjunction with the Healthy Kids Association have come up with the ALDI Lunchbox initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week's worth of balanced lunchboxes at the click of a button. For added personalisation, and to involve children inl unchbox making process, the app allows parents to create user profiles for each of their kids, including food that they do (and don't) like. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 澳大利亚 |
| 更多信息 | www.aldi.com.au/lunchbox |
| 后期制作 | Methodstudios |
| Other | Stephen McArdle |
| 执行创意总监 | Carlos Alija |
| 执行创意总监 | Laura Sampedro |
| 美术总监 | Sian Binder |
| 美术指导 | Janet Szabados |
| 文案 | Katie Moore |
| 文案 | Jonty Bell |
| Other | Simon Koay |
| Other | Tim Smith |
| 客户企划 | Alison Tilling |
| 导演 | Same Peacocke |
| 制作公司 | Robber's Dog. A Film Company |
| 广告公司制片 | Esta Lau |
| 剪辑师 | Peter Sciberras |
| 摄影师 | Toby Dixon |
| 制片 | Kia Scott |
| Art Buyer | Tania Muller |
| 音乐、广播及音效设计 | Sound Reservoir |
| Other | Matthew Hughes |
| Interactive Design | Nev Fordyce |
| 客户助理 | Rachel O'Toole |
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