| 标题 | Abarth Scorpion Skin |
| Brief | In 1949 Carlo Abarth built his very first race car. Under the emblem of the scorpion, his own star sign, he won everything possible. But sadly lost his life to cancer. To honour him, we created the Scorpion Skin Edition, a car specially created to raise money for the Dutch Cancer Society. An unknown fact we discovered is that a scorpion excoskeletons glows in ultraviolet light. The blue-green glow comes from a substance found in the skin of a scorpion. We collected these empty skins that a scorpion releases 16 times in its life and developped a new type of paint that we used on the car. Together with Dutch Contemporaty Artist we created a unique artwork based on Carlo Abarth’s rich history. This one-of-a-kind Abarth got auctioned and all profits were donated to the Dutch Cancer Society on a special event. |
| 广告公司 | Publicis Amsterdam |
| 广告战役 | Abarth Scorpion Skin |
| 广告主 | FCA |
| 品牌 | Abarth Scorpion Skin Edition |
| Posted | 1月 2019 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Abarth vehicles were renowned for being high-performing and powerful, but first and foremost small and agile just like the Scorpion. The scorpion is in the core of the brand. |
| 媒体类别 | 案例研究 |
| 创意总监 | Mischa Schreuder |
| 创意总监 | Ramon Stalenhoef |
| 文案 | Daniel Ashkol |
| 美术指导 | Jonathan van Loon |
| Graphic Designer | Dave Fransen |
| 摄影师 | Dave Fransen |
| Contemporary Artist | Pablo Lücker |
| 广告公司制片 | Joost Steinhoff |
| 制作公司 | NewBreed Amsterdam |
| 音效 | NewBreed Amsterdam |
| 后期制作 | Tim Smith |
| 后期制作 | Lamine Ndiaye |
| 摄影指导 | Jonathan Wayland |
| Film Director | Bart Breugem |
| Film Director | Bart Breugem |
| 客户总监 | Gert-Jan Timmer |
| 客户总监 | Alice Brevoord |
| 客户总监 | Vanessa Snoeij |
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