An adaptable content strategy is a must in the dynamic world of communications to maintain brand loyalty. No stranger to employing cross-platform... 阅读更多
Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand... 阅读更多
Liz Hanna, Strategy Director at Swift, a VML company, speaks on utilizing social listening to move at the speed of culture. 阅读更多
In the latest installment of our series focused on the impact social media and cultural influences have on brand communications, we chatted with... 阅读更多
Gen Z is redefining the content and communications world as we know it through activism, authenticity, and social media. Jenna Studt, Social... 阅读更多
Bea Iturregui, VP of Creator & Brand Partnerships at Cycle (the creator marketing practice within Laundry Service), speaks on resonating with... 阅读更多
Carola Bracci, Head of Social at Ogilvy Italy, weighs in on their integrated framework for resonating with younger generations. 阅读更多
Chatting with Kat Harding, Social Director at Havas Play UK, we unveil the key components to marketing to Gen Z and Gen Alpha: purpose,... 阅读更多
In the latest installment of our series focused on how agencies are advising their clients on brand communications to connect with a... 阅读更多
With the popularity of social and digital media, the expectations and preferences of the modern consumer has moved away from traditional one-way... 阅读更多