Top Interviews From The Advertising Industry
Featured Interviews
"Authenticity over polish": How TBWA\RAAD leverages social and digital culture for impactful brand communications
With the popularity of social and digital media, the expectations and preferences of the modern consumer has moved away from traditional one-way... 阅读更多
Marketing to Generation Z and Alpha: The more niche, the better
Teresa Shiang, Senior Director of Strategy at Ogilvy, leads the Social team in New York; a team of social strategy, content, performance and data &... 阅读更多
Havas Germany creates unique social journeys tailored to a brand's ethos
Stephan Lachmann, Director of Social Media & Content at Havas Germany, fills us in on how the agency creates insightful content through utilizing... 阅读更多
Alex Thoma, VCCP CE: "VCCP believes in brands showing up for people at every moment."
Alex Thoma, Strategy Director at VCCP CE, speaks their ethos of 'Brand Intimacy' and creating meaningful consumer buying journeys. 阅读更多
Melanie Huggins, Ogilvy Paris: "Humans need to be at the heart of everything we do in whatever bit of marketing or communications we work in."
In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy... 阅读更多
Gone are the days of linear customer journeys
The pandemic accelerated the increasing popularity of Direct-to-consumer marketing. Clare Lawson, CEO at Ogilvy Experience EMEA, speaks on this... 阅读更多
Shiona McDougall, RAPP: "Brands who take responsibility for really knowing their customers through data are able to serve them better."
With a people-first, holistic approach, RAPP owns the buyer experience and customer relationship through data and community. Shiona McDougall,... 阅读更多
Amélie Ebongué: Cracking the codes of social media
The world of social media is a labyrinth, and brands often need people to show them the way. People like Amélie Ebongué – content strategist,... 阅读更多
Pedro Ramos, Havas Media Network: "We don't just create campaigns; we craft experiences."
Pedro Ramos, Head of eCommerce at Havas Media Network, fills us in on the agency's comprehensive strategy regarding Direct-to-Consumer marketing. 阅读更多
VCCP, Ross Neil: "Long gone are the days of PR being the polish at the end."
Through an approach of ‘Living Brands’ and 'Living Ideas' that touch all aspects of an audience’s life, we chat with Ross Neil, Deputy Executive... 阅读更多