Marco Venturelli was recently given a brief that could be either a dream or a nightmare for any creative: “Just make a great film.” If that wasn’t... 阅读更多
Antoni CCO Matthias Schmidt takes us inside the German agency group with a highly unusual business model. 阅读更多
For this year’s campaign, instead of focusing on the gift itself we focused on the part of the gift that represents excitement and hope – the... 阅读更多
When I can get on an app, order what I need and have it delivered the next day, why do I have to buy a car the same way my grandfather did? 阅读更多
Right now, everything is a threat to the status quo. Across all industries – this isn’t exclusive to automotive. 阅读更多
The idea investigates how power is changing in our society. 阅读更多
Exceptional quality and customer service is how Lexus broke into the luxury category, building one of the most respected brands in the world. 阅读更多
We had essentially a year to launch a completely new car company with an entirely unique proposition at scale in the world’s biggest car market. 阅读更多