When I can get on an app, order what I need and have it delivered the next day, why do I have to buy a car the same way my grandfather did?
Right now, everything is a threat to the status quo. Across all industries – this isn’t exclusive to automotive.
The idea investigates how power is changing in our society.
Exceptional quality and customer service is how Lexus broke into the luxury category, building one of the most respected brands in the world.
We had essentially a year to launch a completely new car company with an entirely unique proposition at scale in the world’s biggest car market.
By Mark Tungate
on Dec 11, 2019
on Dec 3, 2019
on Dec 2, 2019
on Nov 27, 2019
on Nov 15, 2019