标题La Bendita
广告公司
广告战役 La Bendita
广告主 Havas Spain
品牌 La Mackavela
首次发布日期 2023
行业领域 广告与传播
剧情简介 In 2022, Costa Rica classified again for the World Cup, but we didn't have high hopes. The statistics were against us: An AI placed Costa Rica as the team with less chances to win the trophy. So, if we wanted to, we needed a miracle. That’s why we created La Bendita, a beer brewed with holy water. A beer for fans who believe in miracles rather than statistics. We united the two biggest passions of the Costa Ricans: football and religion and we achieved that a small beer brand could make a place for itself among all those millionaire brands that sponsored the World Cup. And also, a place in the hearts of all Costa Ricans.
媒体类别 信息广告
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