标题The 54-Second Watch (118s)
广告公司
广告战役 The 54-Second Watch
广告主 Fondation Emergence
品牌 Fondation Émergence
首次发布日期 2023
行业领域 人权
剧情简介 Around the world, LGBTQ+ people face daily violence. But the statistics paint an even darker picture. Intolerance kills. Abuse and discrimination lead to suicides and murders, cutting average life expectancy by years. To denounce this injustice, we designed an object just as unfair, a watch that loses a decade oven one lifetime. Removing 6 seconds every minute: The 54 second watch. Ten copies were engineered in Switzerland by assembling custom high precision movements. The watch was featured in print and out-of-home advertising using press photos of violence against LGBTQ+ people.
媒体类别 Branded Content
长度

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