Insights from IPNY, Inc.

A seasoned marketer can apply his or her skills in any category. And when a higher level of thinking and creativity is applied in a new field, great things can happen. This was well proven last Thursday night at the MM&M awards, Healthcare’s most prestigious award ceremony, when L… 阅读更多

As published in mmm-online.com Overall, only 2.6% of board members in S&P 1500 firms have marketing experience. That’s not good news for CMOs, whose average tenure has now fallen to 42 months. As hospitals in particular continue to embrace marketing, more board members with marketi… 阅读更多

As published in Strategic Health Care Marketing How do you increase outpatient visits and donations? That was the challenge for the world-renowned medical research and treatment center City of Hope based in Los Angeles. Interplanetary created an advertising campaign that let the patients tel… 阅读更多

Interplanetary has a number of nonprofit clients on our roster. And every year we run a program to help organizations get ready to maximize the prime, end-of-year giving season (October/November). The 4th Quarterizer gets you organized, streamlines the process with internal groups, creates m… 阅读更多

As published in Forbes.com We’re talking advertising. And if ever there were a low-interest category in a highly regulated industry, it’s banking, closely followed by investment services. Who even remembers the last financial-services ad they loved? I do. It was E*Trade: “H… 阅读更多