Contact Information

420 Lexington Avenue, Suite 1756
New York NY 10170
美国
电话: (+1) 212.488.4769
网址:

Bruce Lee

Bruce Lee

Founding and Chief Creative Partner

Basic Info

核心能力: 互联网及数字媒体全服务广告公司, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 保健, 金融

成立年份: 2012

员工: 30

奖项: 6

创意作品: 64

客户: 11

核心能力: 互联网及数字媒体全服务广告公司, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 保健, 金融

成立年份: 2012

员工: 30

奖项: 6

创意作品: 64

客户: 11

IPNY, Inc.

420 Lexington Avenue, Suite 1756
New York NY 10170
美国
电话: (+1) 212.488.4769
网址:
Bruce Lee

Bruce Lee

Founding and Chief Creative Partner

How Financial-Services Brands Can Put Genius Back Into Their Advertising

As published in Forbes.com

We’re talking advertising. And if ever there were a low-interest category in a highly regulated industry, it’s banking, closely followed by investment services.

Who even remembers the last financial-services ad they loved? I do. It was E*Trade: “He’s got money coming out the wazoo.”

But that was a decade ago. And in that same decade another highly regulated financial-services category, insurance, turned itself around by producing compelling, water-cooler advertising. Brands like Geico, State Farm and Allstate are often laugh-out-loud funny. And in our Millennial-seeking marketing environment, humor is proven to relieve the discomfort of being sold to.

If the insurance industry can get their advertising talked about, why can’t banking and investment brands?

They can.

Continue reading Bruce’s entire article at Forbes.com.