| 标题 | Things are a little different here on Saturday nights |
| 广告公司 | IPNY, Inc. |
| 广告战役 | Not your typical evening at the museum |
| 广告主 | Brooklyn Museum |
| 品牌 | Brooklyn Museum |
| 首次发布日期 | 2017 |
| 行业领域 | 博物馆与古迹 |
| 剧情简介 | As Brooklyn’s demographics changed, the Brooklyn Museum became hipper to attract a younger audience. The Museum started a series of Saturday night social events and got attendees to enroll in its prospect database. This award-winning series of posters not only built a more contemporary personality for the Brooklyn Museum, but spread the word in a fun, engaging way. |
| 结果 | Attendance shot up and continued for as long as the programs lasted, with the majority of attendees becoming new museum members. |
| 媒体类别 | 平面 |