| 标题 | DFCI Brand Film |
| 广告公司 | IPNY, Inc. |
| 广告战役 | When Dana-Farber makes a discovery, the world changes. |
| 广告主 | Dana-Farber Cancer Institute |
| 品牌 | Dana-Farber Cancer Institute |
| Posted | 8月 2023 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Challenge: One of the leading cancer research and treatment centers in the world, Dana-Farber’s discoveries have transformed the cancer treatment landscape for 72 years. Yet outside New England, top-of-mind awareness is low. IPNY’s campaign builds national presence while confronting the viewer with the impact of Dana-Farber’s breakthroughs and explains why “what we do here changes lives everywhere.” Results: Despite the ongoing pandemic, this campaign has shown strong growth in awareness and key brand imagery measures among valuable Health Care Influencer segments. |
| 媒体类别 | 案例研究 |
| 长度 |