标题 | Ignite Your Senses |
广告公司 | Zulu Alpha Kilo |
广告战役 | Ignite Your Senses |
广告主 | Subaru Corporation |
品牌 | Subaru BRZ |
首次发布日期 | 2022 / 8 |
行业领域 | 跑车 |
哲学 | Hot sportscars have always made drivers feel a bit flush. Now Subaru is taking the launch of its all-new BRZ to another level by allowing consumers to literally taste it in the form of a scorching hot sauce. Aptly titled IGNITE YOUR SENSES, the integrated campaign was launched through a dramatic online film. Revolving around a curious pizzeria, the story begins with a customer becoming enraptured by an all-new Subaru BRZ parked outside the restaurant. Seeing what lights this guy’s fire, the chef gives him a unique bottle of hot sauce featuring BRZ branding. And after tasting the bottled-up feeling of the sportscar, the customer’s heightened senses launch him into a fiery BRZ driving fantasy through the city. But the film premise is more than just pure fantasy. A batch of BRZ Hot Sauce bottles have been earmarked for select dealers and surprise and delight giveaways on social media, so consumers can take a “taste drive”. |
媒体类别 | 互动 |
长度 | |
着色 | Alter Ego |
首席创意官 | Zak Mroueh |
执行创意总监 | Wain Choi |
Creative Director/ art director | Kevin Sato |
Creative Director, Copywriter | Vinay Parmar |
美术指导 | Randy De Melo |
美术指导 | Mirani Bhatt |
文案 | Karishma Wadia |
文案 | Ryan Kukec |
Head of Design | Stephanie Yung |
设计师 | Rasna Jaswal |
设计师 | Kevin Sato |
Account Management Team | David Tremblay |
Account Management Team | Corina Wilkes |
Account Management Team | Maura Kelly |
Account Management Team | Hayley Blackmore |
Account Management Team | Robin Scott |
Strategy Team | Heather Segal |
Strategy Team | Carly Miller |
Strategy Team | Shaunagh Farrelly |
Head of Digital | Sean Bell |
广告经理 | Don Durst |
广告经理 | Cynthia Bouris |
广告经理 | Gary Sappleton |
广告经理 | Curtis Lang |
制作公司 | Asymetric Media Ltd. |
导演 | Kacper Larski |
摄影指导 | Jeremy Snell |
后期制作 | Zulubot |
制片 | Christine Taranco |
制片 | Tom Evans |
制片 | Adam Palmer |
制片 | Sarah Dayus |
制片 | Laura Dubcovsky |
制片 | Tim Winchester |
制片 | Ola Stodulska |
制片 | Jason Pearson |
制片 | Colleen Allen |
Interactive producer | Ece Inan |
Lead AR Artist | Andrew Martin |
Developer | Jake Edwards |
Developer | Gillian Black |
3D Studio | Studio Soup Limited |
Colorist | Connor Fischer |
Music & Sound Design | SNDWRX |
音频工程师 | Noah Mroueh |
剪辑师 | Jessie Posthumus |
Editor / VFX Artist | Felipe Chaparro |
VFX Artist | Dan Margules |
Motion Graphics Artist | Cecilia Bernasch |
摄影师 | Patrick Tomasso |
Web Developer | Ariana Emond |
Web Developer | Kyle Collins |
Retoucher | Nabil Elsaadi |
Retoucher | Jim Tinios |
Retoucher | Mila Lukezich |
Studio Director | James Graham |
Studio Artist | Jeanette Downes |
Studio Artist | Mila Lukezich |
Studio Artist | Jenny McCracken |
Bottle | Pepper North Artisan Foods |