| 标题 | Letters Home |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | Letters Home |
| 广告主 | HOMEQ Corporation |
| 品牌 | HomeEquity Bank |
| 首次发布日期 | 2022 / 11 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | During the world wars, Canadian soldiers overseas sent millions of letters home to Canada. We created replicas of actual letters, sourced from the Canadian Letters & Images Project at Vancouver Island University, the largest online archive in the country. These letters were re-sent to their original destinations – to be experienced by the homes’ current residents today. This gave Canadians a unique and insightful window into the past, bringing the human experience of war to life.Despite a limited media budget, the campaign generated over 23.4 million media impressions, including Toronto Sun, Bloomberg, MSN and more. CBC Radio even aired an extended five-minute segment featuring the letters. Most importantly, HomeEquity Bank helped raise over $189,029 in individual donations for veterans and their families. |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | Zak Mroueh |
| 执行创意总监 | Brian Murray |
| CD/Art Director | Vic Bath |
| CD/Copywriter | Dan Cummings |
| ACD/Art Director | Michael Romaniuk |
| ACD/Copywriter | Marco Buchar |
| Design Director | Damian Simev |
| Designer | Ana-Marija Vlahovic |
| Designer | Jackman Chiu |
| Agency Producers | Ola Stodulska |
| Agency Producers | Tim Lynch |
| Agency Producers | Sarah Lasch |
| 客户经理 | Lauren Boultwood |
| 客户经理 | Samantha Tang |
| Planning Team | Maxine Thomas |
| 广告经理 | Yvonne Ziomecki |
| 广告经理 | Vivianne Gauci |
| 广告经理 | Erin Wilson |
| 广告经理 | Niary Toodakian |
| 广告经理 | Jack Wilson |
| 广告经理 | Saad Sharfuddin |
| 媒介公司 | OMD |
| 媒介公司 | iQuanti Inc |
| Media Team | Dwayne Mataseje |
| Media Team | Mitchell Cornelisse |
| Media Team | Ishita Aggarwal |
| Media Team | Bindiya Jiwani |
| PR Agency | Weber Shandwick |
| PR Team | Jennifer Wasley |
| PR Team | Adam Bornstein |
| 制作公司 | Zulubot |
| 导演 | Dan Cummings |
| Researcher | Chris Greenberg |
| Production House Producers | Ben Bentivegna |
| Production House Producers | Colleen Allen |
| 剪辑公司 | Zulubot |
| 剪辑师 | Jessie Posthumus |
| Online | Zulubot |
| Color Grading | Felipe Chaparro |
| Motion Graphics | Miguel Natividad |
| 音频工程师 | Dino Cuzzolino |
| 摄影师 | Noah Mroueh |
| Senior Developer | Jake Edwards |