标题Palo Alto Networks Case Study
广告公司
广告战役 Palo Alto Networks Case Study
广告主 Palo Alto Networks
品牌 Palo Alto Networks
首次发布日期 2023 / 1
行业领域 其他
剧情简介 Could we all be connected and still be secure?:
 
At the start of the pandemic, the world switched to working from home virtually overnight. Palo Alto Networks wanted to reach hard-pressed CXOs quickly, to convince them they could successfully connect their people, data and applications remotely – and still maintain their networks’ security.
 
Exceptional times called for an exceptional 28 days:
 
We had to embrace the ‘new normal’ of remote working as rapidly as our audience. A team was assembled from across the network, which collaborated daily across time zones. Production was entirely ‘hands-off’, incorporating innovations like disinfected camera drop-offs and directing via Zoom. And the result was Palo Alto’s first-ever national campaign, including TV and radio spots, a tightly targeted media plan and campaign microsite, delivered in just four weeks.
 
The client’s response says it best:
 
We’ll leave it to the words of Kevin Dubar, SVP of Brand Digital and Demand at Palo Alto Networks: “Thank you for the outstanding work that’s come out of this barely one-month-old partnership. This is a big moment for our company, and we couldn’t have gotten here without your talent, hard work and dedication.” 
媒体类别 案例研究

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