| 标题 | Skate Instructor |
| 广告公司 | Conill |
| 广告战役 | Corolla Cross |
| 广告主 | Toyota Motor Corporation |
| 品牌 | Toyota Corolla Cross |
| 首次发布日期 | 2022 / 1 |
| 行业领域 | 四轮驱动，SUV（运动型多功能车） |
| 剧情简介 | For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience. Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street. A series of 15-second social and digital videos round-out the campaign: - “Salon” captures the attention of salon patrons with the vehicle’s stand-out styling. - “Music” features the vehicle’s Qi-compatible wireless charging system, as it rescues the night for friends to continue their headbanging in unison to the rhythm of a catchy Latin song. - “Flowers” highlights the availability of all-wheel drive. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 更多信息 | www.conill.com |
| 执行制片 | Bryan Sweeney |
| 导演 | Max Malkin |
| 首席创意官 | Gustavo Sarkis |
| VP, Director Of Production | Carlos Barciela |
| 执行创意总监 | Veronica Elizondo |
| Senior Integrated Producer | Holly Otto |
| Group Account Director | Patty Mira |
| 集团创意总监 | Martin Donovan |
| 执行制片 | Ali Brown |
| Director Of Production | Tracy Hauser |
| Line Producer | Matt Wersinger |
| Associate Account Director | Kate Noble |
| Music Supervision | Kristen Hosack |
| SVP, Chief Strategy Officer | Laura Semple |
| VP, Director Of Project Management | Sandy Mayer |
| Senior Digital & Innovation Producer | Kat Olschnegger |
| VP, Managing Director | Anabel Ordonez |
| Group Account Director | Carlene Rowe |
| Director of Strategy | Alejandro Oszust |
| Senior Strategic Planner | Caroline Hayward |
| 联合创意总监 | Brian Abadia |
| 客户主管 | Lissete Jimenez |
| 制作公司 | Prettybird |