标题 | Salon |
广告公司 | Conill |
广告战役 | Corolla Cross |
广告主 | Toyota Motor Corporation |
品牌 | Toyota Corolla Cross |
首次发布日期 | 2022 / 1 |
行业领域 | 四轮驱动,SUV(运动型多功能车) |
广告口号 | Striking Design |
剧情简介 | “Salon” captures the attention of salon patrons with the vehicle’s stand-out styling. |
哲学 | For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience. Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street. |
媒体类别 | 互动 |
长度 | |
制作公司 | Prettybird |
首席创意官 | Gustavo Sarkis |
执行创意总监 | Veronica Elizondo |
集团创意总监 | Martin Donovan |
联合创意总监 | Brian Abadia |
VP, Director Of Production | Carlos Barciela |
Senior Digital & Innovation Producer | Kat Olschnegger |
Senior Integrated Producer | Holly Otto |
执行制片 | Bryan Sweeney |
Music Supervision | Kristen Hosack |
VP, Director Of Project Management | Sandy Mayer |
VP, Managing Director | Anabel Ordonez |
Group Account Director | Patty Mira |
客户主管 | Lissete Jimenez |
Group Account Director | Carlene Rowe |
Associate Account Director | Kate Noble |
SVP, Chief Strategy Officer | Laura Semple |
Director of Strategy | Alejandro Oszust |
Senior Strategic Planner | Caroline Hayward |
导演 | Max Malkin |
执行制片 | Ali Brown |
Director Of Production | Tracy Hauser |
Line Producer | Matt Wersinger |