标题Iftar is always better together
广告公司
广告战役 Iftar is always better together
广告主 Abdul Latif Jameel Motors
品牌 Abdul Latif Jameel Motors (Toyota)
首次发布日期 2024 / 3
行业领域 汽车经销商
剧情简介 The film depicts two groups of men competing against each other to invite a lonesome stranger to celebrate Iftar with them. The witty exchange between the two groups culimates in the decision that they should all celebrate Iftar together. The focus on Al Khobar's Corniche celebrates Saudi Arabia's culture, while the narrative and direction beautifully capture tradition and diversity in the film, showcasing the essence of Saudi culture in an authentic way.
哲学 Departing from typical family-centric themes, this year's spot delves into communal experiences during the sacred month. Around the time of sunset, friends gather to break their fast on the grassy corniche in Al Khobar. One group, youthful and sociable, meets an older group, seasoned and wise. A man sitting alone, lost in contemplation by the sea, catches their attention. With kindness, one group invites him to join their iftar, sparking a friendly rivalry with the group of elders. Amidst playful banter, the eldest intervenes to remind everyone of Ramadan's essence - generosity unites hearts in compassion.
媒体类别 电视
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