Insights from the agency Serviceplan Group

LEGO wins “Best Brand Overall” category, while dm-drogerie markt is named “Best Corporate Sustainability Brand.” LEGO, Nivea, and Bosch are the winners of this year’s special category “Best of the Best Brands,” marking the 20th anniversary of the Best Brands Awards. Highlights of the Gala,… 阅读更多

Copperplate engraved GIFs engage a new generation of collectors for Switzerland’s leading antiquarian book fair.   Antique books, antique prints - and antique people. This is what awaits visitors to the Zurich Book Fair, Switzerland’s premier event for traders and collecters of rare antiquar… 阅读更多

The right message is what counts when you want to reach several million consumers at the right moment. C&A has dedicated itself to this topic and put its European media budget out to tender. The task is to make C&A the "most human centric fashion brand" in Europe. Mediaplus Internati… 阅读更多

Which brands are the strongest of 2022? This secret will be revealed on February 28, 2023, at the Best Brands Awards, Germany’s only study-based brand ranking. The top 10 brands in three of this year's categories have already been determined. On the occasion of the 20th anniversary year of … 阅读更多

War in Ukraine, energy crisis, inflation, recession – just a year ago, we could not have imagined anything like this. Coping with the speed at which everything is changing, makes for the most significant economic challenge of our time. At the same time, speed is a crucial success factor now … 阅读更多