| 标题 | Hostages of Depression |
| 广告公司 | HoC Dubai |
| 广告战役 | Hostages of Depression |
| 广告主 | Dubai Science Park |
| 品牌 | Dubai Science Park |
| 首次发布日期 | 2022 / 2 |
| 行业领域 | 保健与医药产品 |
| 剧情简介 | The campaign is comprised of three beautifully crafted print ads for Dubai Science Park and Thrive Wellbeing Centre that use simple but arresting visuals juxtaposed with a thought-provoking tagline, which succinctly capture the pain and suffering experienced by many people going through mental health issues. |
| 问题 | Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed |
| 媒体类别 | 案例研究 |
| 长度 | |
| Group Chief Creative Officer | Akhilesh Bagri |
| 创意总监 | Saleh Elghatit |
| 插图画家 | Jiawen Chen |
| Worldwide Executive Creative Director | Jason Romeyko |
| 创意总监 | Ande Couto |
| 联合创意总监 | Oussama Founi |
| 美术指导 | Oussama Founi |
| 联合创意总监 | Sameer Suri |
| 文案 | Sameer Suri |
| 美术指导 | Saaniya Abbas |
| 文案 | Rana Ahmed |
| Managing Partner | Rami Hmadeh |
| Managing Partner | Natalie Shardan |
| Managing Partner | Azhar Siddiqui |
| Client Services Director | Ramy Abdelrehim |
| Client Services Director | Kathleen Angeles |
| Chief Communications Officer | Lee Sharrock |
| Digital Media Director | Suprashv Adarsh Chopra |
| Media Manager | Tareq Al Masri |
| 插图画家 | Jiawen Chen |
| 广告经理 | Mawran Abdulaziz |
| 广告经理 | Reem Shaban |
| 广告经理 | Saad Yusuf |
| 广告经理 | Amy El Askary |
| 广告经理 | Sarah Rasmi |