标题 | US Government/US President |
广告公司 | Serviceplan Campaign |
广告战役 | New Spiegel Online |
广告主 | Der Spiegel Verlag |
品牌 | Spiegel Online |
首次发布日期 | 2020 / 1 |
行业领域 | 在线新闻、传媒和信息 |
哲学 | The focus of the creative implementation is to take up topics of current affairs and to look at them from different perspectives |
问题 | The new brand communication follows the SPIEGEL DNA: like no other German media brand, DER SPIEGEL stands for independent investigative journalism. It enables its readers to look behind the façade of the superficial news world, provides background information and classifies. Thus, it holds up a mirror to society and confronts the leaders of this world with their actions. In a clever double entendre, the campaign plays on the meaning of ‘Spiegel’ (Mirror), by mirroring major news stories visually. |
媒体类别 | 平面 |
广告经理 | Christine Ortin |
广告经理 | Anja zum Hingst |
Creative Managing Director | Leif Johannsen |
Creative Managing Director | Patrick Matthiensen |
Managing Director | Lars Holling |
Consultant | Ann-Kathrin Frohloff |
Consultant | Lennard Bahr |
Strategist | Sarah Perlick |
Strategist | Kathrin Kaufmann |
美术指导 | Jonas Carstens-Juretzka |
美术指导 | Sarah Mosbacher |
美术指导 | Stefanie Hilker |
文案 | Nicolas Egeler |
文案 | Max Seidler |