标题We Hold The Mirror Up To This World
广告公司
广告战役 New Spiegel Online
广告主 Der Spiegel Verlag
品牌 Spiegel Online
首次发布日期 2020 / 1
行业领域 在线新闻、传媒和信息
哲学 The focus of the creative implementation is to take up topics of current affairs and to look at them from different perspectives
问题 The new brand communication follows the SPIEGEL DNA: like no other German media brand, DER SPIEGEL stands for independent investigative journalism. It enables its readers to look behind the façade of the superficial news world, provides background information and classifies. Thus, it holds up a mirror to society and confronts the leaders of this world with their actions. In a clever double entendre, the campaign plays on the meaning of ‘Spiegel’ (Mirror), by mirroring major news stories visually.
媒体类别 电视
长度
广告经理
广告经理
Creative Managing Director
Creative Managing Director
Managing Director
Consultant
Consultant
Strategist
Strategist
美术指导
美术指导
美术指导
文案
文案
Music Prod Company 2WEI Music
制作公司
制片
制片
导演
剪辑师

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