标题Buttery Jack
广告公司
广告战役 Buttery Jack
广告主 Jack in the Box Inc.
品牌 Jack in the Box
Posted4月 2019
行业领域 餐馆与快餐
剧情简介 SRG set out to restore Jack in the Box’s iconic status as a classic American burger brand and created the Buttery Jack complete with name, recipe, positioning, and messaging strategies as well as sub-brand identity marks. The Buttery Jack launched in the 2015 Super Bowl with two TV spots and a “Butter Believe It” social media campaign. The signature product platform increased systemwide same-store sales by 8.9% upon launch and was declared the best new product in the history of the company, The Buttery Jack was also named Burger Business’s Burger of the Year and MenuMasters’ Best New Menu Item.
媒体类别 案例研究
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