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The week's Top5 marketing campaigns
1
Wall's - Solar Priceboards
Wall's turns the ice cream price board into a tool to get through power cuts with the help of LOLA MullenLowe.
| 标题 | Solar Priceboards |
| 广告公司 | LOLA MullenLowe |
| 广告战役 | Solar Priceboards |
| 广告主 | Unilever |
| 品牌 | Wall's |
| 首次发布日期 | 2024 / 4 |
| 行业领域 | 冰淇淋 |
| 哲学 | After a century, Wall’s turns its iconic ice cream price board into a tool to get through power cuts. As part of Wall’s Pakistan long term initiative to pioneer green energy, they have created the Solar Priceboard that transforms sunlight into usable energy. Pakistan is a country with the highest energy cost inflation and highest hours of load shedding in the world. Unilever Pakistan is already pioneering green energy in ice cream factories, distributors and mobile Icecream trikes. But the load shedding and energy cost issues has a huge impact also on the ice cream freezers, which jeopardizes the consistent quality of Wall’s Ice Creams due to the high temperatures and leading several shop owners to return their Wall’s freezers. To support its most important partners ‘shopkeepers’ and also deliver the best ice cream experience even during load sheddings, the brand decided to make changes to its most iconic media to introduce the Solar Priceboard. The traditional price board has been exposed to the sun for more than 12 hours per day, for over a century. By replacing the cardboard with solar panels, Wall’s Pakistan has revolutionised its popular media to store energy, allowing freezers to ‘ prolonged duration of power cuts’ In moments of energy outage, the Solar Priceboard's internal battery seamlessly activates, ensuring uninterrupted power supply to the freezers and preventing ice creams from melting. This helps shop owners stop the loss of products and be able to sell perfect ice creams whenever people come into the store for one, protecting not only shop owners’ businesses but also consumers’ cravings. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 市场 | 巴基斯坦 |
| 广告经理 | Julien Barraux |
| 广告经理 | Barbara Scala |
| 广告经理 | Sevim Seferoglu |
| 广告经理 | Nursu Aydogan |
| 广告经理 | Gayathri Renil |
| 广告经理 | Toloy Tanridagli |
| 广告经理 | Mert Turgut |
| 广告经理 | Sidra Modan |
| 广告经理 | Atilio Gianfrancesco |
| 广告经理 | Pamela Pais |
| 设计公司 | Milklab Digital Agency |
| Chief Technology Officer | Murat Ersoy |
| Creative Engineering Director | Alaattin Koptur |
| Design Agency Director | Erkut Oktay |
| 执行创意总监 | Tomás Ostiglia |
| 创意总监 | Jorge Zacher |
| 创意总监 | Kevin Cabuli |
| 创意总监 | Dante Zamboni |
| 美术指导 | Ezequiel Scarpini |
| 文案 | Kenny Quiroz |
| 文案 | Josefina Mateo |
| Global Business Director | Tom Elliston |
| Head of Strategy | Camilla Facin |
| 客户总监 | Bárbara de la Plaza |
| 客户主管 | Claudia Matas |
| Head of Production | Felipe Calviño |
| 制作公司 | Bionic Films |
| 执行制片 | Salman Farooqi |
| 制片 | Amna Ahmad Zamani |
| Assistant Producer | Syed Uzair Ali |
| Line Producer | Tabish Jalal |
| Assistant Line Producer | Owais Hashmi |
| 导演 | Abdullah Waseem |
| 摄影指导 | Salaar Yousufzai |
| Assistant Director | Hamza Molai |
| Production Art Director | Zaeema Tahir |
| Assistant Production Art Director | Baqar Rizvi |
| Wardrobe / Stylist | Mir Dilawer |
| Make-Up Artist | Bobby and Team |
| Set Team | Umer Ikram |
| 剪辑师 | Hunain Shamim |
| Live Audio | Abby Records |
| Focus Puller | Saleem Rajput |
| Gaffer | Muhammad Amir |
| Drone | Farrukh Shah |
| 摄像师 | Farhan Hafeez |
| Lighting | Keylights |
| 制作经理 | Ameer Hamza |
2
Xfinity - The Aviators
Xfinity pays homage to the armed forces in this spot celebrating the power of strong wifi.
| 标题 | The Aviators |
| 广告公司 | Goodby Silverstein & Partners |
| 广告战役 | The Aviators |
| 广告主 | Comcast |
| 品牌 | Xfinity |
| 首次发布日期 | 2024 / 4 |
| 行业领域 | 媒体、出版物及制作 |
| 媒体类别 | 电视 |
| 长度 | |
| Creative Chairman | Jeff Goodby |
| 执行创意总监 | Jim Elliott |
| 创意总监 | Jon Wolanske |
| 创意总监 | Felipe Lima |
| Social Creative | Caroline Cappelli |
| Social Creative | Ryan Tovani |
| 导演 | Kathryn Bigelow |
| 制作公司 | Smuggler |
| 摄影指导 | Greig Fraser |
| 剪辑公司 | Exile Editorial |
| 剪辑师 | Grant Sumi |
3
Samsung Galaxy S24 Ultra - Annoying Ads
Samsung promotes its new AI-based Object Eraser in the most annoying way possible... photobombing strangers with an ad!
| 标题 | Annoying Ads |
| 广告公司 | Leo Burnett Germany |
| 广告战役 | Annoying Ads |
| 广告主 | Samsung |
| 品牌 | Samsung Galaxy S24 Ultra |
| 首次发布日期 | 2024 / 5 |
| 行业领域 | 手机与寻呼机 |
| 哲学 | Advertising can be quite annoying. And everyone can probably agree on that. However, Samsung and Leo Burnett are taking it to the extreme: with the guerrilla campaign "An- noying Ads" for the AI-based Object Eraser of the new Samsung Galaxy S24 Ultra. Be- cause it can easily remove annoying objects from photos. Or advertising. The campaign is primarily aimed at demonstrating the performance of the new Galaxy S24 Ultra. Therefore, Samsung hijacked Germany's most popular photo motifs and ob- scured the unobstructed view of landmarks with mobile advertising posters. The huge truck billboards featured headlines such as "Don't get annoyed by this ad. Just get rid of it." or "This is an annoying ad for a tool that helps you remove annoying ads like this an- noying ad from your photos." Promo teams demonstrated the magic of the object eraser to the "photo-bombed" tour- ists on site, highlighting the benefits of the new Galaxy S24 Ultra. In the end, the cam- paign brought a lot of joy to everyone involved and left a lasting memory in people's hearts as the first campaign to promote being removed. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Dennis May |
| 首席创意官 | Kristine Holzhausen |
| 执行创意总监 | Benjamin Merkel |
| 创意总监 | David Unger |
| 创意总监 | Dustin Kuhrt |
| 美术指导 | Claudia Valencia |
| 美术指导 | Rachel Lucchesi |
| 文案 | Merlin Meiß |
| 文案 | Max Gehring |
| Senior Client Partner | Martin Schürger |
| Account Management | Ann-Katrin Hondelink |
| Creative Editing | Erfan Moniri |
| Motion Design | Andrea Lalanda |
| 制片 | Jan-Bernd Ostendorf |
4
LYNX - The Funeral
LYNX showcases the 'Power of a Fragrance' and leans into the absurd with its comical new campaign from LOLA MullenLowe.
| 标题 | The Funeral |
| 广告公司 | LOLA MullenLowe |
| 广告战役 | The Power of a Fragrance |
| 广告主 | Unilever |
| 品牌 | LYNX |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
| Agency | L..a B...AN 仅限订阅者 |
| Agency | Mu.....owe ..C . Mu.....owe B...on 仅限订阅者 |
| 执行创意总监 | T...�s Os....ia 仅限订阅者 |
| 创意总监 | J...e Z...er 仅限订阅者 |
| 创意总监 | D...e Z....ni 仅限订阅者 |
| 客户经理 | O...r Fer.......Baca 仅限订阅者 |
| 广告公司制片 | F...pe C....ño 仅限订阅者 |
| 导演 | L...el Go.....in 仅限订阅者 |
| 执行制片 | Eu....ce G...l 仅限订阅者 |
| 制片 | L...er E...ls 仅限订阅者 |
| 摄影指导 | G...m Van.......hove 仅限订阅者 |
| 布景设计师 | P...jn ..n L..y 仅限订阅者 |
| 剪辑师 | M..u ..n H..e 仅限订阅者 |
| 后期制作 | B...e .e Kee......ker 仅限订阅者 |
| 音效 | Se.....io 仅限订阅者 |
| 创意团队 | A....to Ca.....ri 仅限订阅者 |
| 创意团队 | P...o M....ni 仅限订阅者 |
| 创意团队 | L...�a Vi....va 仅限订阅者 |
| 创意团队 | C...na Ma....nez P...�s 仅限订阅者 |
| 制作公司 | C....be 仅限订阅者 |
| Casting | S...a Ro.....on 仅限订阅者 |
| Post Grading | O....er O...ux 仅限订阅者 |
| Design/Graphics | D...s D....ke 仅限订阅者 |
| 后期制作 | C....be 仅限订阅者 |
5
KFC x Cheetos - New Crunchin' Cheese from KFC
A combination we never knew we needed! KFC and Cheetos are teaming up as partners in crunch with KFC's new 'Crunchin' Cheese' offering.
| 标题 | New Crunchin' Cheese from KFC |
| 广告公司 | TBWA\RAAD |
| 广告战役 | Crunchin' Cheese |
| 广告主 | KFC x Cheetos |
| 品牌 | KFC x Cheetos |
| 首次发布日期 | 2024 / 4 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that's larger than life – guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin' Cheese in the Colonel's Kitchen. It's a flavor showdown like no other, with Colonel Sanders and Chester the Cheetah leading the charge. Picture it: Flavor vs. Flavor. Crunch against Crunch. This tantalizing partnership is more than just a meal; it's a sensory explosion. With Finger Lickin' Good at its heart, KFC X Cheetos delivers a mouthwatering experience that defies expectations. This isn't just food; it's an event. What started with a series of teaser films and social media executions to build excitement – unveiling the iconic characters Colonel Sanders and Chester the Cheetah coming together – quickly evolved into a fully-fledged 360-degree campaign including TVC, digital, and OOH touchpoints that are captivating the audience. KFC Arabia and Cheetos are officially #PartnersInCrunch, and the results are nothing short of extraordinary. Buckle up – your taste buds are in for a wild ride! |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Walid Kanaan |
| Managing Director | Joe Lahham |
| 执行创意总监 | Frederico Roberto |
| 创意总监 | Rodrigo Scapolan |
| 战略企划 | Ramez Rahal |
| 客户总监 | Richard Rao |
| Executive Digital Director | Rony Skaf |
| Senior Producer | Natasha Oneto |
| Senior Producer | Abir Hanna |
| 制片 | Alia Fakha |
| Social Copywriter | Sanele Ngubane |
| Senior Director | Diogo Seibert |
| 文案 | Farida Abdel Aal |
| 客户总监 | Ahmed Hamza |
| Head of Content | Tony Kayouka |
| Senior Account Executive | George Oghgassian |
| 客户主管 | Layla Adib |
| Social Media Manager | Hamza Khan |
| Social Media Executive | Rayan Hilal |
| Social Media Executive | Carol Younan |
| Digital Account Executive | Karim El Khoury |
| Digital Account Executive | Diala Toska |
| Manager of Communications | Romy Abdelnour |
| Communications Senior Director | Lea Moufarej |
| Content Creator | Ahmed Abouelnour |
| Finalizing | Kalaiselvan Mariyappna |
| Finalizing | Sugan Jeevarathinam |
| Finishing Coordinator | Steve Guiragossian |
| Graphic Designer | Dheepu Peter |
| Graphic Designer | Binoy Samuel |
| 设计师 | Smithesh Krishnan |
| Digital Design Lead | Leo Paul |
| Finishing Coordinator | Mike Thomas |
| Content Creator | Abdulrahman Hany |
| Retoucher | Girish Salpaya |
