TOP5
TOP
5
The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Dec 10, 2020

1

NHS Charities Together - The Gift

Choose a gift that donates to the NHS.

标题The Gift
BriefInspired by the true spirit of Christmas, the gift of giving, we wanted to remind people that it has been the NHS staff who have shown the nation what giving really means. We wanted to use the Christmas season as an opportunity to remind people of those who have given everything to save others. The 90” hero film we created beautifully captures the selfless work of NHS staff. The story follows an elderly man in hospital as he is nursed back to health by NHS nurses and doctors, allowing him to make a full recovery just in time for Christmas. When the big day arrives our hero nurse receives a special ‘thank you’ present as she realises who her patient really was…
广告公司
广告战役 The Gift
广告主 NHS Charities Together
品牌 NHS Charities Together

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媒体类别 Web Film
长度
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Chief Marketing Officer (CMO) ..y B...on 仅限订阅者
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2

The Salvation Army - The Scrooge

Every gift is precious.

标题The Scrooge
广告公司
广告战役 The Scrooge
广告主 The Salvation Army
品牌 The Salvation Army

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Posted12月 2020
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媒体类别 影视
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创意总监 J...ko T...i 仅限订阅者
文案 J...ko T...i 仅限订阅者
美术指导 J...a M...io 仅限订阅者
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3

Great Ormond Street Hospital & Charity - Home for Christmas

Every child deserves to be home for Christmas.

标题Home for Christmas
广告公司
广告战役 Home for Christmas
广告主 Great Ormond Street Hospital
品牌 Great Ormond Street Hospital & Charity

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媒体类别 电视
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4

IGA - Made With Love

Sharing is everything.

标题Made With Love
广告公司
广告战役 Made With Love
广告主 IGA
品牌 IGA

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5

Solace Women's Aid - #MakeItStop Christmas Campaign

Stop women and children reliving domestic abuse and sexual violence.

标题#MakeItStop Christmas Campaign
广告公司
广告战役 Make It Stop Christmas Campaign
广告主 Solace Women's Aid
品牌 Solace Women's Aid

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EDITOR'S PICK in partnership with
+1

Cartoon Network + Dr. Kira Banks, The Institute for Healing Justice and Equity - Tell the Whole Story

Black inventors, heroes, and leaders are often left out of history. Ask yourself as you're learning...who is the focus? Why? Question the story.

标题Tell the Whole Story
广告战役 Tell the Whole Story
广告主 Cartoon Network + Dr. Kira Banks, The Institute for Healing Justice and Equity
品牌 Cartoon Network + Dr. Kira Banks, The Institute for Healing Justice and Equity

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Be inspired by the best creative work from around the world.

首次发布日期 仅限订阅者
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媒体类别 Flash动画
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