The new global campaign for the popular sports drink created by Publicis Mexico in collaboration with Publicis Italy, Leo Burnett Chicago and Digitas NY. The spot stars gymnast Simone Biles, Premier League coach Antonio Conte, British trampoline jumper Tom Daly and former NBA players Chris Webber and Jason Williams who come together to make a call to put the mental health of athletes before the victory of sporting success.
标题 | Pause is Power |
广告公司 | Publicis Mexico |
广告战役 | Pause is Power |
广告主 | Coca-Cola Company |
品牌 | Powerade |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 互动 |
长度 | |
市场 | 仅限订阅者 |
Agency | Pu....is I...y 仅限订阅者 |
制作公司 | S...k F...s 仅限订阅者 |
首席创意官 | D...o W....ch 仅限订阅者 |
演员/名人 | A....io C...e 仅限订阅者 |
Achieving the first transfer in the history of football via bitcoin is one of the great achievements of this year for the Bitso cryptocurrency exchange platform, and is also the center of its “The historic transfer” campaign, one of the two success stories with which it competes in the 2022 edition of Cannes Lions. The company, with more than 4 million users in the region, facilitated the transfer of the Brazilian player Stefany Ferrer from Club Tigres, of which she is an official sponsor, to Angel City FC of the United States through crypto. The fact not only represented a milestone in world soccer, but also in Mexican soccer, allowing the Tigres women's team to be at the forefront of the global digital economy.
The oldest beer brand in Peru developed, together with the Fahrenheit DDB agency, a bot that translates in real time and into sign language the conversations between friends in an online game. This allows deaf people to be part of the interaction and, therefore, to be socially included within the world of video games.
标题 | E-nterpreters |
广告公司 | Fahrenheit DDB |
广告战役 | E-nterpreters |
广告主 | Backus |
品牌 | Pilsen Callao |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 互动 |
长度 | |
Partner / Chief Creative Officer | R....do Ch....ck 仅限订阅者 |
Partner/Dir. General Brand Director | A....to G....et 仅限订阅者 |
执行创意总监 | S...io F...co 仅限订阅者 |
创意总监 | A..o S...a 仅限订阅者 |
创意总监 | R..y C....es 仅限订阅者 |
客户总监 | Fi....la E...jo 仅限订阅者 |
客户主管 | S...ra A...ro 仅限订阅者 |
客户主管 | R...na P..o 仅限订阅者 |
客户主管 | C....ia O...a 仅限订阅者 |
VP Marketing | A...ro .e L..a 仅限订阅者 |
广告经理 | C...en M...�a Be......lor 仅限订阅者 |
广告经理 | D...el Vi....án 仅限订阅者 |
广告经理 | A...ea R..z 仅限订阅者 |
制作公司 | Ka....;O F...s 仅限订阅者 |
导演 | G....mo Co....la 仅限订阅者 |
后期制作 | N...vo S...io 仅限订阅者 |
Colorist | D...el Ca....én 仅限订阅者 |
动画 | H...r Va.....res 仅限订阅者 |
后期制作 | O....do Mo....far 仅限订阅者 |
Online Artist | Fe....do L...ez 仅限订阅者 |
Executive Post Producer | A...ea .e .a T...e 仅限订阅者 |
制作经理 | S...ia Ka....to 仅限订阅者 |
Assistant Director | Cam.......gaspi 仅限订阅者 |
制作公司 | ..s Ja....es 仅限订阅者 |
Production Coordinator | Me....es Be....pi 仅限订阅者 |
广告公司制片 | Ga....la C...vez 仅限订阅者 |
制作经理 | V....sa D..az 仅限订阅者 |
执行制片 | A...hú R...do 仅限订阅者 |
执行制片 | L....na Ca....es 仅限订阅者 |
执行制片 | M...r G....za 仅限订阅者 |
Innovation Manager | A...ea Co....to 仅限订阅者 |
音效 | S...o 仅限订阅者 |
Planning Director | Gi....na L..o 仅限订阅者 |
Director of Brand Strategy | J..e Ro.....ez 仅限订阅者 |
Senior Planner | Jo....an J...bs 仅限订阅者 |
Planning Team | R....de V..a M....ño 仅限订阅者 |
Social Media Manager | L..s A...so Mo.....nos 仅限订阅者 |
Community Manager | Al.....ro L...te 仅限订阅者 |
美术指导 | C...os Hil......ndt 仅限订阅者 |
摄影指导 | R...o R...s 仅限订阅者 |
Senior Creative Copywriter | K...y Q...oz 仅限订阅者 |
Technology Developement | C...ys .D 仅限订阅者 |
Development | T...he 仅限订阅者 |
PR Agency | N....r6 仅限订阅者 |
In support of the reproductive rights of Honduran women, Ogilvy Honduras -together with the PAE Strategic Group- launched a national and international campaign, on behalf of the women of this country, where more than ten years ago, under ministerial agreement 2744 -2009, the promotion, use and sale related to the pill was prohibited. Since then, more than 330,000 minors have become mothers.
“Real Soaps” is the MullenLowe SSP3 and Unilever initiative that reveals the factory details of the iconic Dove bar soap, to show that real beauty is also in the details of the skin.
标题 | Real Soaps |
广告公司 | MullenLowe SSP3 Colombia |
广告战役 | Real Soaps |
广告主 | Unilever |
品牌 | Dove |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 | |
Chief Executive Officer (CEO) | Fr.....co S...er 仅限订阅者 |
Global Chief Creative Officer | J..e M...el So....ff 仅限订阅者 |
执行创意总监 | J..n D...d P...o 仅限订阅者 |
执行创意总监 | D...o M...oz 仅限订阅者 |
Chief Business Officer | J..e M...el H...s 仅限订阅者 |
创意总监 | N...tor Be....ea 仅限订阅者 |
创意总监 | A...és C...s 仅限订阅者 |
文案 | N....ia C...a 仅限订阅者 |
美术指导 | N....ia C....ra 仅限订阅者 |
美术指导 | Al.....ra L...z r....ez 仅限订阅者 |
客户总监 | N....ia F....es 仅限订阅者 |
客户主管 | Ga....la L...ez 仅限订阅者 |
客户主管 | M...o L....no 仅限订阅者 |
Production Director | J..e V....te A....ar 仅限订阅者 |
广告公司制片 | T....ny B...al 仅限订阅者 |
剪辑师 | J..n C...ro 仅限订阅者 |
剪辑师 | J..n Ri......ira 仅限订阅者 |
Digital Director | Je....er B....ll 仅限订阅者 |
导演 | Al.....ro R....ez 仅限订阅者 |
摄影师 | Fr.....co G....do 仅限订阅者 |
The “Syndrome of Numbers” campaign is an initiative of the Down Syndrome Association of the Argentine Republic, ASDRA, seeking to collect data of interest regarding the 2022 Census in the southern country. Conceived by Wunderman Thompson Argentina, the campaign collected information to generate an action tool: the first dynamic database of people with Down syndrome, to help them generate claims to the State and public bodies, based on the data of this population.
标题 | Syndrome of Numbers |
标题 (原始语言) | Numbers Syndrome |
广告公司 | VML (formerly WT) |
广告战役 | Syndrome of Numbers |
广告主 | Down Syndrome Association of the Argentine Republic |
品牌 | ASDRA |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 | |
Chief Executive Officer (CEO) | Vi....ia C..e 仅限订阅者 |
首席创意官 | N....ia Be.....sa 仅限订阅者 |