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Innovative Marketing

Best of innovative marketing : Sep 4, 2020

1

Play NZ - PLAY NZ - The world’s first gameplay walkthrough of a real country

Une visite virtuelle, mais avec de vrais personnes, comme dans un jeu vidéo.

标题PLAY NZ - The world’s first gameplay walkthrough of a real country
广告公司
广告战役 PLAY NZ - The world’s first gameplay walkthrough of a real country
广告主 Tourism New Zealand
品牌 Play NZ

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首次发布日期 仅限订阅者
行业领域仅限订阅者
媒体类别 游戏
长度
制作公司
Talent/Actors J...an De....on 仅限订阅者
Talent/Actors Ka....en B....en 仅限订阅者
2

Burger King - Pay Cut Whopper

Une application qui offre des réductions en fonction de l'intensité de la crise que vous subissez.

标题Pay Cut Whopper
广告公司
广告战役 Pay Cut Whopper
广告主 Burger King
品牌 Burger King

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首次发布日期 仅限订阅者
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 Web Film
长度
执行创意总监 P...o Ma.....do 仅限订阅者
CEO - MENA N...ib B...ri 仅限订阅者
General Manager Fay......dul M...k 仅限订阅者
联合创意总监 H...an Bi....mi 仅限订阅者
美术指导 S...on S...a Me....os 仅限订阅者
设计师 D...o B...es 仅限订阅者
Arabic Copywriter S..a I....im 仅限订阅者
动画 S...il M...i 仅限订阅者
Studio Manager B..u N..r 仅限订阅者
Senior Artworker Ni....sh J..e 仅限订阅者
Senior Digital Artworker F...d R...n 仅限订阅者
Traffic Team S...z Kh......deh 仅限订阅者
Traffic Team Jo.....ne L...an 仅限订阅者
Senior Account Director I...k A...s 仅限订阅者
Associate Account Director Al.....ra S...e 仅限订阅者
Senior Account Manager V...n K...ni 仅限订阅者
导演 Gi....no B...di 仅限订阅者
Executive Producers T...o G....si 仅限订阅者
Executive Producers Gu.....me ..u 仅限订阅者
插图 M....us C...a 仅限订阅者
Music and Sound C...a A...o C....re 仅限订阅者
..u K...s 仅限订阅者
L...s S...r 仅限订阅者
F...pe R....de 仅限订阅者
音乐作曲家 L..i M....en 仅限订阅者
3

Burger King - Stevenage Challenge (Case Film)

Faire porter sa marque, dans un jeu vidéo et sur les réseaux sociaux au stars du foot que l'on ne pourrait pas se payer autrement.

标题Stevenage Challenge (Case Film)
广告公司
广告战役 Stevenage Challenge
广告主 Burger King
品牌 Burger King

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首次发布日期 仅限订阅者
产品 仅限订阅者
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 游戏
长度
制作公司
Global COO S...ia P...co 仅限订阅者
执行创意总监 S...o R...a 仅限订阅者
执行创意总监 A...é T...do 仅限订阅者
GCD Fe....do Pe.....aro 仅限订阅者
GCD J..n Za.....no 仅限订阅者
创意总监 F..d B...h 仅限订阅者
文案 L..s G....do 仅限订阅者
文案 Al.....er A...n 仅限订阅者
文案 J...d Sc....er 仅限订阅者
美术指导 F...pe An.....li 仅限订阅者
美术指导 P...o S...in 仅限订阅者
美术指导 A...es T...yo 仅限订阅者
Strategy Director ..n C...aw 仅限订阅者
客户企划 St.....ie Sa....or 仅限订阅者
Jr. Planner V....sa A...al 仅限订阅者
客户总监 S....ne R..a 仅限订阅者
Management Supervisor J...y G...l 仅限订阅者
Head of Global Production Ve....ca B...h 仅限订阅者
制作公司制片 M...na Ro.....es 仅限订阅者
Senior Business Affairs Manager B....ra K....is 仅限订阅者
广告经理 E..c Hi.....orn (....er K...) 仅限订阅者
Global CMO Fe....do M....do 仅限订阅者
Head of Global Brand Marketing M....lo P...oa 仅限订阅者
Sr. Brand Manager of Global Marketing R....io M...na 仅限订阅者
Sr. Brand Manager of Global Marketing M..y T...s 仅限订阅者
President C...s F....zo 仅限订阅者
Head of Marketing R...to R...i 仅限订阅者
Lead Marketing Communications D...o S...ez 仅限订阅者
Director, Media J...e .. Ol....ra 仅限订阅者
Social Media Digital Marketing F...ia G....er 仅限订阅者
Media Marketing Ma....ne Mc.....tt 仅限订阅者
导演 R...er P...c .y ..e Mo....nt 仅限订阅者
执行制片 N..o C....he 仅限订阅者
Agency DAVID Madrid & Miami
Global CCO & Partner Pancho Cassis
Global COO Sylvia Panico
ECD Saulo Rocha, André Toledo
GCD Fernando Pellizzaro, Jean Zamprogno
CD Fred Bosch
Copywriter Luis Giraldo, Alexander Allen, Jared Schermer
Art Director Pedro Sattin, Andres Tamayo
Head of Social Alex Sanchez
Strategy Director Jon Carlaw
Planner Stephanie Salvador
Jr. Planner Vanessa Amaral
Group Account Director Stefane Rosa
Management Supervisor Jenny Gobel
Head of Global Production Veronica Beach
Producer Marina Rodrigues
Senior Business Affairs Manager Barbara Karalis
CLIENT Burger King
Global CMO Fernando Machado
Head of Global Brand Marketing Marcelo Pascoa
Sr. Brand Manager of Global Marketing Rogelio Magaña
Sr. Brand Manager of Global Marketing Mary Toups
President, Burger King North America Chris Finazzo
Head of Marketing, North America Renato Rossi
Lead Marketing Communications Diego Suarez
Director, Media & Social Channels Jorge R. Oliveira
Social Media Digital Marketing Flavia Guetter
Media Marketing Madeline McDermott
Production Company Landia
Director Render Panic by The Movement
Executive Producer Nico Cabuche
Producer Alberto Lopez Garrido
DOP Oriol Barcelona
Post-Production Company Metropolitana
Editor Pablo Marchetto
Post Producer Alvaro Monzon
CGI The Cathedral
Animation Studio Mr. Klauss
Music Twenty Below Music
Composers R Gigante, R Irving, A Gigante
Audio Mix Heard City
Mixer Evan Mangiamele, Eric Warzecha
Producer Andi Lewis
Executive Producer Sasha Awn
Music Production Company Jamute
Music Producers James Pedrozo Pinto, Daniel Telles and Thiago Lester
Executive Producer Alejandro Ramos Lepez
Sound Engineers Otavio Bertolo, Fernanda Galetti and Rafael Laurenti
Production Coordinators Juliana Zuppo and Cassia Garcia
Digital Production Studio Unicorns & Unicorns
Technical Director Sun Komen
Head of Development Ralph Kuijpers
Art Director Ceara Adamson
PR Alison Brod Marketing and Communications (ABMC)
Media Horizon Media & Scout
Director, Digital, Horizon Media Brian Zai
Account Executive, Scout Nico Amantia
Social Media Agency MullenLowe U.S.
Chief Creative Officer Mark Wenneker
Executive Creative Director Tim Vaccarino
Executive Creative Director Dave Weist
SVP, Creative Director Enrique Camacho
Associate Creative Director Cody Dummer
Copywriter Vanessa de Beaumont
Senior Social Strategist Jimmy George
Social Content Writer Arielle Mulgrew
Community Manager Katie Nisbet
Community Manager Hannah Beardsley
Director of Print Production Aidan Finnan
Senior Business Affairs Manager Amy Keddy
Assistant Project Manager Morgan Playle
VP, Account Director Kerry McKibbin
Account Director Alison Whisenant
Account Executive Leila Chee
4

Fanta - The Snack Saga
.

Un jeu où la voix vous permet de faire avancer le personnage.

标题The Snack Saga
广告公司
广告战役 The Snack Saga
广告主 Coca-Cola Company
品牌 Fanta

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Be inspired by the best creative work from around the world.

首次发布日期 仅限订阅者
行业领域仅限订阅者
媒体类别 游戏
长度
5

Hellmann's - Hellmann's vs. Virtual Food Waste
O

Une marque alimentaire communique sur Animal Crossing tout en faisant une bonne action en réel.

标题Hellmann's vs. Virtual Food Waste
广告公司
广告战役 Hellmann's vs. Virtual Food Waste
广告主 Unilever
品牌 Hellmann's

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Be inspired by the best creative work from around the world.

首次发布日期 仅限订阅者
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 互动
长度
首席创意官 B...n M...ay 仅限订阅者
美术指导 Ph....pe O'....ke 仅限订阅者
文案 ..n D...op 仅限订阅者
设计师 ..m S...n 仅限订阅者
设计师 C....on W...an 仅限订阅者
Chief Strategy Officer ..m K...y 仅限订阅者
Senior Strategist T...i S..r 仅限订阅者
Senior Partner, Group Account Director A...a G...l 仅限订阅者
客户总监 B..h B...ch 仅限订阅者
客户主管 K...l S....lu 仅限订阅者
Account Coordinator R....ca T....rs 仅限订阅者
后期制作 E..c Th....on 仅限订阅者
Global Managing Director St....ane O...n 仅限订阅者
PR Agency E....an 仅限订阅者
VP, Marketing Ch.....an Ba......ank 仅限订阅者
Marketing Director G..a K...ff 仅限订阅者
Senior Brand Manager K....en D...ga 仅限订阅者
Brand Manager A...da Ga.....ho 仅限订阅者
广告经理 ..n G...am 仅限订阅者
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