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1
Aide et Action - Ouvrir les yeux
La Secte
Comment faire ouvrir les yeux sur les problèmes liés à l'analphabétisme #Coup2coeurJAO2019
| 标题 | Ouvrir les yeux |
| 广告公司 | La Secte |
| 广告战役 | Ouvrir les yeux |
| 广告主 | Aide et Action |
| 品牌 | Aide et Action |
| Posted | 10月 2018 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 导演 | Jea......les L....ie 仅限订阅者 |
2
Cancer@Work - Fighting Cancer
Contre les problèmes de retour à l'emploi que subissent les patients qui ont vaincu le cancer.
| 标题 | Fighting Cancer |
| 广告公司 | FamousGrey |
| 广告战役 | Fighting Cancer |
| 广告主 | Cancer@Work |
| 品牌 | Cancer@Work |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 哲学 | 仅限订阅者 |
| 媒体类别 | 互动 |
| 长度 | |
| Executive Creative Director | R...is Bo.....er 仅限订阅者 |
| 执行创意总监 | R...in Re....in 仅限订阅者 |
| Artistic Director | R...in Ar....ni 仅限订阅者 |
| 文案 | N....as R....rd 仅限订阅者 |
| Commercial Director | La....ce C....er 仅限订阅者 |
| 制作公司 | ..s Me......res 仅限订阅者 |
| Producer | J...émy H....rn 仅限订阅者 |
| Director | J...émy H....rn 仅限订阅者 |
| 摄影指导 | Fra........vier Re....in 仅限订阅者 |
| Steadycam Operator | P..ha M...n 仅限订阅者 |
| Editing | J...émy H....rn 仅限订阅者 |
| Sound Studio | M...ie 仅限订阅者 |
| Producer Sound | G...es C...s 仅限订阅者 |
3
Sécurité routière - La route de ma vie
La route de ma vie, l'histoire de ma vie.
| 标题 | La route de ma vie |
| 广告公司 | DDB Paris |
| 广告战役 | La route de ma vie |
| 广告主 | Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR) |
| 品牌 | Sécurité routière |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 互动 |
| 长度 | |
| Director | P....ra 仅限订阅者 |
| 摄影指导 | Z..k S...er 仅限订阅者 |
| Production | S...b 仅限订阅者 |
| Producer | N....as T..y 仅限订阅者 |
| 执行创意总监 | Al.....er K....ev 仅限订阅者 |
| 创意总监 | A...is B....he 仅限订阅者 |
| 创意总监 | P...re Ma....at 仅限订阅者 |
| 文案 | S...a ..s S...os 仅限订阅者 |
| 美术指导 | J...en B...ry 仅限订阅者 |
| Head of Tv Production | C....ne P...ch 仅限订阅者 |
| TV Production | L...ie De.....es 仅限订阅者 |
| Production Manager | Y....ck R..x 仅限订阅者 |
| Post PRoduction | F..M 仅限订阅者 |
| Sound Production | S....o5 仅限订阅者 |
4
Association Une femme, un toit - Aucune femme ne mérite de vivre dans la peur
Une peur "noire".
| 标题 | Aucune femme ne mérite de vivre dans la peur |
| 广告公司 | Madame Bovary |
| 广告战役 | Aucune femme ne mérite de vivre dans la peur |
| 广告主 | Une femme, un toit |
| 品牌 | Association Une femme, un toit |
| Posted | 11月 2018 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 影视 |
| 长度 | |
| 美术指导 | M...ot Ho....nn 仅限订阅者 |
| 美术指导 | Je.....ul Go.....es 仅限订阅者 |
| 文案 | J...en A...r 仅限订阅者 |
| Sound Producer | E....ne .e Na....il 仅限订阅者 |
| 创意总监 | St....ane G....rd 仅限订阅者 |
| 音效制作 | E....ne .e Na....il 仅限订阅者 |
5
Fondation 30 Millions d'Amis - Une vie de chien
Un compagnon d'une vie.
| 标题 | Dog's life |
| 标题 (原始语言) | Une vie de chien |
| 广告公司 | Altmann+Partners |
| 广告战役 | Campagne été 2018 |
| 广告主 | Fondation 30 Millions d'Amis |
| 品牌 | Fondation 30 Millions d'Amis |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 广告口号 | 仅限订阅者 |
| 广告口号 (原始语言) | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | .A ..C P...s 仅限订阅者 |
| 导演 | X...er Gi....li 仅限订阅者 |
| 执行创意总监 | O....er A....nn 仅限订阅者 |
| 文案 | T....ry L...c 仅限订阅者 |
| 美术指导 | B�.....icte P...l 仅限订阅者 |
| 音效 | ..E S...d Pr.....ion 仅限订阅者 |
| Agency TV Producer | J....ca Pie......nni 仅限订阅者 |
EDITOR'S PICK
en partenariat avec PITCHVILLE
+1
AJE - Bordeaux 2050
Les conséquences du réchauffement climatique.
| 标题 | Bordeaux 2050 |
| Brief | To give people the real taste of global warming, we decided to launch a new wine: we created Bordeaux 2050. We partnered with researchers, scientists and wine experts, who used climate and weather data projection on the next 30 years to simulate the exact taste of a Bordeaux grown in 2050.The result was an inferior composition: 2 to 4 degrees heat waves diminished the aroma, drought gave a bitter and drier taste, devastating frost and hailstorms caused fruit wastage. The special vintage of 400 bottles was launched in the Museum of Wine in Paris at an event gathering key decision makers: journalists, scientists, sommeliers as well as influential members of the French political elite, including climate skeptics.Following the launch event of the limited vintage of Bordeaux 2050 and the uploading of Bordeaux2050.org and despite its poor taste it became the most Googled wine in the world. Consequently, the French Association of Journalists for the Environment received an increase of 27% mentions on social media, and 14% of funding from donations. UN Climate Change Executive Secretary, Patricia Espinosa, welcomed the initiative. Bordeaux 2050 shook French wine circles before spreading to the wider scientific community and then news worldwide. It generated over 500 million organic impressions across headlines among The Huffington Post, Le Figaro, L'Express, Franceinfo, Science and Future, triggering 100 000 social media mentions.For the first time in history, climate-skeptics were forced to taste the negative effect of climate change, which they previously ignored. |
| 广告公司 | McCann Paris |
| 广告战役 | Bordeaux 2050 |
| 广告主 | AJE |
| 品牌 | AJE |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 广告口号 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 哲学 | 仅限订阅者 |
| 问题 | 仅限订阅者 |
| 结果 | 仅限订阅者 |
| 媒体类别 | 案例研究 |
| 长度 | |
| Global Executive Creative Director | A...an B...n 仅限订阅者 |
| 执行创意总监 | Ri....do F....so 仅限订阅者 |
| 执行创意总监 | J...en Ch.....ini 仅限订阅者 |
| 创意总监 | S�.....ien Bo....el 仅限订阅者 |
| Senior Art Director | C...ar G...ía 仅限订阅者 |
| 文案 | J...o �....rez 仅限订阅者 |
| 美术指导 | M...o Fe.....ez 仅限订阅者 |
| 美术指导 | C...a Baz......son 仅限订阅者 |
| 美术指导 | A...en La......ère 仅限订阅者 |
| 文案 | C...re P...s 仅限订阅者 |
| Creative Excellence Manager Europe | C...en Bi....an 仅限订阅者 |
| Creative Excellence Manager Paris | E...�e Kh.....ni 仅限订阅者 |
| Chief Executive Officer (CEO) | B...o T....nt 仅限订阅者 |
| Global Business Lead | C...ric Va.....te 仅限订阅者 |
| Deputy General Manager in charge of Strategy | E..k B...in 仅限订阅者 |
| 战略企划 | P....re B�.....mieux 仅限订阅者 |
| Head of TV | L...el Co.....ud 仅限订阅者 |
| TV Producer / Art Buyer | Ma....eu To.....lle 仅限订阅者 |
| Motion designer | Va....in A....on 仅限订阅者 |
| PR Agency | W...r Sh.....ck . P...s 仅限订阅者 |
| PR Executive Vice President | A...ud Po.....nne 仅限订阅者 |
| PR Senior Vice President | E..i As....ne 仅限订阅者 |
| PR Account Director | E...ie B....il 仅限订阅者 |
| PR Senior Associate | C...ile P....rd 仅限订阅者 |
| Global Executive Creative Director | Adrian Botan |
| Executive Creative Director | Riccardo Fregoso |
| Executive Creative Director | Julien Chiapolini |
| Creative Director | Sebastien Boutebel |
| Creative Director | Guy Lewis |
| Senior Art Director | Cesar Garcia |
| Senior Copywriter | Julio Alvarez |
| Art Director | Mateo Fernandez |
| Art Director | Clara Bazin-Vinson |
| Art Director | Adrien Lavayssière |
| Copywriter | Claire Pages |
| Creative Excellence Manager Europe | Carmen Bistrian |
| Creative Excellence Manager Paris | Esmee Khoujlani |
| CEO | Bruno Tallent |
| VP - Global Business Leader | Cedric Vanhoutte |
| Deputy General Manager in charge of Strategy | Erik Bertin |
| Strategic Planner | Palmyre Betremieux |
| Head of TV | Lionel Courtiaud |
| TV Producer | Matthieu Tombarelle |
| Motion designer | Valentin Audubon |
| Motion Disigner | Jimmy Charles |
| Executive Vice President | Arnaud Pochebonne |
| Senior Vice President | Eloi Asseline |
| Account Director | Emilie Barrail |
| Senior Associate | Cecile Pochard |
| Account Director | Gilles Beaujean |
| Director | Alexandre Tissot |
| Producer | Aurélie Chevalier |
| Producer | Romain Manson |
| Sound Engineer | Ludovic Tartavel |
| Entrant Company | McCANN PARIS |
| Idea Creation | McCANN PARIS |
| Production | LES IMPRODUCTIBLES |
| Production | STUDIO GRANDE ARMEE |
| PR | WEBER SHANDWICK |
| Additional Company | M STORIES |
