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Best campaigns from Eastern Europe and Central Asia

Best ads from Eastern Europe & Central Asia Ads of the Month : Dec 14, 2022

1

Dying Light 2 - Dying Light 2: Stay Human (Trailer)

Superb animation trailer for the video game Dying Light 2. Silver Epica award in animation

标题Dying Light 2: Stay Human (Trailer)
广告公司
广告战役 Dying Light 2: Stay Human
广告主 Techland
品牌 Dying Light 2

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首次发布日期 仅限订阅者
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媒体类别 游戏
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Writer/Director T...k Su....ki 仅限订阅者
CG Supervisor Wo....ch I..i 仅限订阅者
美术指导 J...b Ja.....�ski 仅限订阅者
技术总监 Pr.....ław P...k 仅限订阅者
执行制片 P...r P...op 仅限订阅者
CG Producer R...rt S...z 仅限订阅者
Head of Production Ma.....na Ma.....ca 仅限订阅者
Head of CG Ba.....miej Wi....ki 仅限订阅者
Production Assistant Pa....ja Ro.....ska 仅限订阅者
Production Assistant A..a Zd.....ska 仅限订阅者
Department Manager Ag.....ka Pt.....�ska 仅限订阅者
Department Manager T...sz W...bel 仅限订阅者
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制片 L...a Go.....tz 仅限订阅者
Production Coordinator A..a St....zak 仅限订阅者
Production Coordinator Do....ka Gw.....�ska 仅限订阅者
Production Coordinator J....na Bo....ka 仅限订阅者
Production Coordinator M...ej P...�pa 仅限订阅者
Production Coordinator M..a K....ta 仅限订阅者
Production Coordinator M...a K...oń 仅限订阅者
Storyboard Artist M...ał Mu....ki 仅限订阅者
Concept J...b Ja.....�ski 仅限订阅者
Lead Previz Artist D....ik Wa.....iak 仅限订阅者
Lead Previz Artist T....an L....le 仅限订阅者
Previz Artist F...p G...ki 仅限订阅者
Previz Artist Gu.....me R...rt 仅限订阅者
Previz Artist ..y J....an 仅限订阅者
Previz Artist L...a S...se 仅限订阅者
Previz Artist M...a W....ka 仅限订阅者
Previz Artist M...ał Ka.....cki 仅限订阅者
Previz Artist T...s E...di 仅限订阅者
Previz Artist Z....na S...a 仅限订阅者
Lead Motion Capture TD Gr....rz M...r 仅限订阅者
Junior Motion Capture TD M....sz M...r 仅限订阅者
Cast M...a J...�win 仅限订阅者
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Stunt Performer L..a A...te 仅限订阅者
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Stunt Performer K..a Ka.....ski 仅限订阅者
Steadycam J...k D....ak 仅限订阅者
Steadycam Assistant �...asz P...ra 仅限订阅者
Motion Capture Studio S...io B...s 仅限订阅者
Modeling Lead Se.....an L....ch 仅限订阅者
CG Modelling Ag.....ka S...ęp 仅限订阅者
CG Modelling A...r Ow....cki 仅限订阅者
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Set Dresser P...ł Ad.....is 仅限订阅者
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Lead Character Shading P...r N....ki 仅限订阅者
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Lead Rigging TD Ba.....miej Pr.....ski 仅限订阅者
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Lead Rigging TD O..a B...�ko 仅限订阅者
Lead Rigging TD R...el M...de Go.....es Vi.....ti 仅限订阅者
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Lead Character Simulation B....sz M...ś 仅限订阅者
CFX Artist J...b T...ka 仅限订阅者
CFX Artist K...er Ż....�ski 仅限订阅者
CFX Artist M...in K...sek 仅限订阅者
Lead Animation B...żej And......ski 仅限订阅者
动画 A..m Zi.....cz 仅限订阅者
动画 Fr.....zek R...ka 仅限订阅者
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Lead Lighting Artist Pr.....ław P...k 仅限订阅者
Lead Sequence Lighting Artist M....sz S...a 仅限订阅者
Lighting A...r W....ak (P....ge I...e W....w) 仅限订阅者
Lighting Ma.....na Ci....ka 仅限订阅者
Lighting M...ał P....rz 仅限订阅者
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Lead DMP M...ej B...ek 仅限订阅者
DMP A..m Tr.....ski 仅限订阅者
DMP I..r Fi.....ki 仅限订阅者
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Compositing Lead �...asz Pr.....ek 仅限订阅者
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Compositing A...an Ba.....ski 仅限订阅者
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Data Wrangler E....na R....ko 仅限订阅者
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Texture O....an ..r 仅限订阅者
Texture S....an H....ov 仅限订阅者
Sound Designer Wo....ch Cho......iński 仅限订阅者
Sound Producer S...na Paj......ciaś 仅限订阅者
Grade Artist P...r S...m 仅限订阅者
Online Artist P...r Po......ski 仅限订阅者
Online Artist P...ł Ma.....ski 仅限订阅者
Conform Artist M...ał W....iuk 仅限订阅者
CTO T...sz Kr....na 仅限订阅者
Tech Coordinator ..a M..a 仅限订阅者
Lead Pipeline TD Ja....�aw Za......ński 仅限订阅者
Tech Pipeline Director �...asz D...ała 仅限订阅者
Tech Pipeline Director W...ld D...j 仅限订阅者
Tech Pipeline Director T...sz K...an 仅限订阅者
Tech Pipeline Director M....sz W..jt 仅限订阅者
Tech Pipeline Director M...ał Ro....ski 仅限订阅者
Lead Render Wrangler R...ł W�......wski 仅限订阅者
Render Wrangler K...l Bo....ko 仅限订阅者
Render Wrangler M....sz M...r 仅限订阅者
Render Wrangler E....na R....ko 仅限订阅者
Render Wrangler R...ł L...k 仅限订阅者
Render Wrangler P...r Sz......iak 仅限订阅者
Head of IT P...r G...a 仅限订阅者
IT M...in Ma......ski 仅限订阅者
IT �...asz Ol.....zak 仅限订阅者
IT J...b D�.....ski 仅限订阅者
IT D...an S....yk 仅限订阅者
IT K...l S�....cki 仅限订阅者
DI Support M...ej ..ak 仅限订阅者
DI Support K...l S..ć 仅限订阅者
DI Support C...ry M...ał 仅限订阅者
DI Support P...r Du.....icz 仅限订阅者
Translator ..n Sze......wicz 仅限订阅者
2

Galychyna - We instead of us

After Feb. 24th , Galychyna got inspired by Ukraine's unity and decided to become its symbol in confessing its love for all 14 historical regions of the country by giving the brand 14 different names. Gold Epica award in Non-alcoholic drinks

标题We instead of us
BriefAfter February 24, not only Ukraine changed, but also our attitude towards ourselves.All of the Ukrainians became one powerful Us instead of a single me.
广告公司
广告战役 We instead of us
广告主 Galychyna
品牌 Galychyna

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媒体类别 互动
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创意总监 I..a An.....nko 仅限订阅者
创意组长 M...na Che.......aya 仅限订阅者
Strategist M...a Ko.....nko 仅限订阅者
Graphic Designer A...ew Ge.....huk 仅限订阅者
美术指导 P...na Bl....uk 仅限订阅者
Junior Art Director A...ha Eg....na 仅限订阅者
Digital Designer O...ii B...v 仅限订阅者
Senior Accaunt Manager Y..a Br......eva 仅限订阅者
PR manager Vi.....ia Iv.....ina 仅限订阅者
3

Kazakh National Theatre Opera and Ballet - New identity for Abay Opera and Ballet Theatre

Kazakh National Theatre Opera and Ballet chooses to display the interiors of the theater and turned them into hand-made lettering. And as the main sign, we took the contour of the building and amalgamated it with a Kazakh ethnic pattern. Bronze Epica award in Brand identity

标题New identity for Abay Opera and Ballet Theatre
BriefHand-made lettering inspired by the unique elements of the building
广告公司
广告战役 New identity for Abay Opera and Ballet Theatre
广告主 Kazakh National Theatre Opera and Ballet
品牌 Kazakh National Theatre Opera and Ballet

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Posted11月 2022
行业领域仅限订阅者
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媒体类别 Corporate/Brand Identity
创意总监 N..l M....ov 仅限订阅者
美术指导 R...t Po....ev 仅限订阅者
New Business Lead A...r Ka.....ak 仅限订阅者
设计师 O...na Ha....ko 仅限订阅者
Vy.....lav L...i 仅限订阅者
设计师 Ye.....lan K...ev 仅限订阅者
设计师 A..l M...t 仅限订阅者
文案 N....ay S...a 仅限订阅者
文案 D...ry La....ov 仅限订阅者
文案 R...n Sh......aev 仅限订阅者
General Director D...ry V...ov 仅限订阅者
4

Telia - Neighbours

Reconciliation during Christmas in the story packed with hearty humor and a dash of national self-irony for TELIA. Silver Epica award in Communication & public services

标题Neighbours
BriefA pair of chronic bickerers prompt us to reconcile during Christmas in the story packed with hearty humor and a dash of national self-irony for TELIA Lithuania. Lithuanians have a special relationship with their neighbors. As the old anecdote goes, a typical Lithuanian is happy to see his neighbor’s house on fire. Sure, we will help put out the fire, but there will always be friction. Why do they neglect their lawn? How come they start mowing it exactly when we want to sit quietly and read a book? Why is their TV so loud? Why can’t I be drilling holes in my walls whenever I please? So the narrative zips through a chain of situations where two elderly neighbors scold one another over text messages. And even though the vexation between these two is immense, so is the love – this mutual annoyance unravels the moment our heroes realize they can miss each other dearly. This TVC was on air in the midst of a pandemic and the never-ending vaxxer-anti-vaxxer tensions, and two grumpy old neighbors showed us that Christmas is the time for a truce.
广告公司
广告战役 Neighbours
广告主 Telia
品牌 Telia

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媒体类别 电视
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执行创意总监 Ri....as St......ius 仅限订阅者
美术指导 J...as Rad......kas 仅限订阅者
文案 V...us Go......ius 仅限订阅者
客户总监 J....na Pra......ene 仅限订阅者
导演 A..l La.....er 仅限订阅者
制作公司 S..e F...s 仅限订阅者
摄影指导 F....ik B...ar 仅限订阅者
执行制片 O..a Ra....nko 仅限订阅者
制作经理 V...us U...s 仅限订阅者
5

Truhoma is a 100% transparent platform that brings 100% of your donation directly to the one you want to help. - Make AI-Generated Art, Not Human-Generated War

Digital artwork to show that some images should only be generated by AI, not by humans. Bronze Epica award in Creative use of A.I.

标题Make AI-Generated Art, Not Human-Generated War
BriefIn 2022, text-to-image AI art became a big trend worldwide. People are using a number of artificial intelligence tools and algorithms to create digital artworks and share them on social media. While donations to Ukraine were on the decline 6 months into the war, we have decided to use AI art, a powerful creative tool, to attract public attention to Truhoma’s mission. A series of digital posters were created to show that such images should only be generated by AI, not at the hands of humans. The campaign expanded with dozens of global AI artists joining the campaign and creating their anti-war tributes. In a matter of days, 100+ original AI artworks were generated and shared on social under #AIartNotHumanWar hashtag. In 2022 thanks to Truhoma’s efforts over 1500 packages of food & other necessities were delivered to Ukrainian families who were mostly in need of aid.
广告公司
广告战役 Make AI-Generated Art, Not Human-Generated War
广告主 Truhoma Fund
品牌 Truhoma is a 100% transparent platform that brings 100% of your donation directly to the one you want to help.

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Posted11月 2022
行业领域仅限订阅者
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媒体类别 互动
Managing Director ..a Sp....er 仅限订阅者
Client Director N..a U...k 仅限订阅者
项目经理 ..a K..z 仅限订阅者
文案 P...r Z...et 仅限订阅者
Social Media Manager A....na K...ž 仅限订阅者
设计师 Pa.....ja R....ša 仅限订阅者
广告经理 ..a L...er R...ić 仅限订阅者
创意总监 K...ll Kar........alua 仅限订阅者
EDITOR'S PICK
+1

Aragats Food - Balanced Flavour

Balanced flavour is visualized in portraying Aragats’ ingredients as literally balancing on each other. Shortlist Epica award in Packaging design

标题Balanced Flavour
BriefIt can be a real struggle for a brand of canned foods to stand out in a market filled with identical labels unless the brand has a major competitive advantage. In Aragats food’s case, it’s the superior taste, i.e. the perfect balance of ingredients.There is no denying that food tastes best when its ingredients are picked and mixed properly. This simple idea laid the foundation for Aragats’ updated positioning. It’s reflected in the brand’s new tagline—“Balance Flavour”—which we visualized by portraying Aragats’ ingredients as literally balancing on each other.The image on the label changes according to the product and the ingredients that were used for its preparation. The packaging design helps to portray the harmony of the ingredients and the flavor of the product.The unusual solution helped brighten the otherwise dull food shelves and made Aragats product line an instant eye-catcher.
广告公司
广告战役 Balanced Flavour
广告主 Aragats Food
品牌 Aragats Food

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Posted11月 2022
行业领域仅限订阅者
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媒体类别 案例研究
创意总监 Ho.....es Ma.....an 仅限订阅者
美术指导 A...h Gh.....an 仅限订阅者
设计师 A...s Ga.....yan 仅限订阅者
插图画家 A...h Gh.....an 仅限订阅者
文案 T...an Ge.....an 仅限订阅者
文案 Vi....ia B....an 仅限订阅者
文案 T...an Si....an 仅限订阅者
摄影师 An....ik Ma.....yan 仅限订阅者
客户经理 D...a St.....an 仅限订阅者
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