Best campaigns this month in the beverages category. : Jun 8, 2022

Brilliant execution from Oatly's in-house creative team that slightly mocks campaign planning! A D&AD wood pencil winner in the Integrated category.

Ribena's new campaign, Chin Up, celebrates life's awkward moments. This ambient activation coincided with the Queen's jubilee in London and stars Harry and Meghan lookalikes on their own private balcony. Creative from BBH.

BBH

BBH London, 英国

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• 品牌: Ribena
• 国家: 英国

• 广告主: Suntory

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标题	The 'royal' balcony
广告公司	BBH
广告战役	The 'royal' balcony
广告主	Suntory
品牌	Ribena
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首次发布日期	仅限订阅者
行业领域	仅限订阅者
媒体类别	Ambient
广告经理	B....et H...t 仅限订阅者
广告经理	Ch.....te F...k 仅限订阅者
执行创意总监	H...n R...es 仅限订阅者
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创意总监	K...on ..e 仅限订阅者
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Branded content music video film from BETC for Coca Cola. Soundtrack is Queen's 'It's a kinda Magic' celebrating the universal magic of Coca Cola.

Interesting and unique ad for Nescafe in Egypt, marking the start of Eid, that doesn't show the brand or product until the end frame. Keeps the viewer curious about the story until the reveal, and it is not disappointing! Creative from FP7 in Cairo.

More memorable and humorous work from Zulu Alpha Kilo in Canada. This time a video campaign for a2 Milk, with a strong catfishing theme!

Our +1 this issue is a case study from Ogilvy in Hong Kong for Sprite. The problem was how to grow a brand that consumers think of as a summer time drink. Leaning into 'heat' the agency repositioned Sprite as relief in heated situations.