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The best ad campaigns in health and beauty categories this month from around the world : Dec 14, 2022
1
L'Oréal - Paywall Down (112s)
L'Oréal Paris tears down all paywalls so the entire population would have free access to all stories about harassment in Brazil. This spot won Silver at the 2022 Epica Awards.
| 标题 | Paywall Down (112s) |
| Brief | Paywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes. |
| 广告公司 | WMcCann |
| 广告战役 | Paywall Down |
| 广告主 | L'Oréal |
| 品牌 | L'Oréal |
| Posted | 11月 2022 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 互动 |
| Executive Chairman | H..o Ro.....es 仅限订阅者 |
| Chief Executive Officer (CEO) | A...é F...ça 仅限订阅者 |
| CCO | M....na .á 仅限订阅者 |
| Executive VP | M...io B...es 仅限订阅者 |
| 创意总监 | R....do We....an 仅限订阅者 |
| 联合创意总监 | J..�o R....de 仅限订阅者 |
| 美术指导 | B...o M...i 仅限订阅者 |
| 美术指导 | ..a R...a 仅限订阅者 |
| 文案 | A...ea L...to 仅限订阅者 |
| 文案 | Hu....to No....ra 仅限订阅者 |
| 文案 | I..r P...es 仅限订阅者 |
2
Whisper - The Missing Chapter (Film)
Whisper brings to light the lack of period awareness in India and how they want to fix it. At the 2022 Epica Awards, this spot won Gold, Bronze, and the Grand Prix PR.
| 标题 | The Missing Chapter (Film) |
| Brief | We designed a chapter that explains simple biology behind periods. To make the chapter unmissable even in media dark rural areas, we used India’s oldest broadcasting medium – THE WALL ART, for the first time to spread period education.To make sure the chapter was understood easily, we collaborated with local artists from 28 states to create custom hand painted wall art, native to each state’s art style and language.Every wall art was unique and included 3 critical steps – what are periods, how to use a sanitary pad and the importance of school during periods. The missing chapter was put up on school walls and on the way to school, where nobody can miss it.TA: Young girls (aged 12+ years) in media dark rural areas, on the verge of entering puberty and at risk to exit school due lack of period education. |
| 广告公司 | Leo Burnett India |
| 广告战役 | The Missing Chapter |
| 广告主 | Procter & Gamble |
| 品牌 | Whisper |
| Posted | 11月 2022 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 案例研究 |
| CEO and Chief Creative Officer | Ra.....ak ..s 仅限订阅者 |
| CEO and Chief Strategy Officer | D....aj S...a 仅限订阅者 |
| National Creative Director | S...in K...le 仅限订阅者 |
| 执行创意总监 | S...l Ch....rh 仅限订阅者 |
| Executive Vice President | N...t K...r 仅限订阅者 |
| Associate Executive Creative Director | G...av K...r 仅限订阅者 |
| 创意总监 | In.....et K...m 仅限订阅者 |
| 文案 | K....en Va....ia 仅限订阅者 |
| Sr. Art Director | R...ja G...ge 仅限订阅者 |
| Brand Services Partner | A...ea D...za 仅限订阅者 |
| Brand Services Associate | P...i Ba....al 仅限订阅者 |
| Associate Vice President | N..r S...a 仅限订阅者 |
| Brand Strategy Director | A...li K...th 仅限订阅者 |
| Head of Films department | J....sh M..u 仅限订阅者 |
| 执行制片 | A..l So....ne 仅限订阅者 |
| 导演 | Ak....ha S..a 仅限订阅者 |
| 制作公司 | O....ad F...s 仅限订阅者 |
3
Sephora - Believe In Your Wish
Sephora’s new spot is full of emotion, bringing hope, love, and joy to everyday life.
| 标题 | Believe In Your Wish |
| 广告公司 | BETC Etoile Rouge |
| 广告战役 | Believe In Your Wish |
| 广告主 | Sephora |
| 品牌 | Sephora |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | 仅限订阅者 |
| 广告经理 | S...e L....rd 仅限订阅者 |
| 广告经理 | La....ia R....ud 仅限订阅者 |
| 广告经理 | B�.....icte Su....te 仅限订阅者 |
| 广告经理 | Ti....ne G...in 仅限订阅者 |
| 广告经理 | S...ra Sa.....ody 仅限订阅者 |
| 广告经理 | J...na R...r 仅限订阅者 |
| Chief Executive Officer (CEO) | O....er Vi....ux 仅限订阅者 |
| Account Management | A...e Du.....er 仅限订阅者 |
| Account Management | E...ie Gr....di 仅限订阅者 |
| Account Management | Gi.....au F...y 仅限订阅者 |
| Account Management | Ca....ne Fo....ne 仅限订阅者 |
| 首席创意官 | R..mi B....et 仅限订阅者 |
| 执行创意总监 | Fl....ce Be.....on 仅限订阅者 |
| 美术指导 | Al.....ra Va....el 仅限订阅者 |
| 文案 | ..m FR.....NT 仅限订阅者 |
| 文案 | S....ne T...y 仅限订阅者 |
| 文案 | C...en B...ly 仅限订阅者 |
| 制作公司 | Q..d Pr......ons 仅限订阅者 |
| 导演 | D...an Wi....ff 仅限订阅者 |
4
Kotex Intimus - The first female football referee. LEA
Kotex brings the real-life story of Lea Campos, who struggled to achieve her dream of being a referee due to prejudice related to menstruation.
| 标题 | The first female football referee. LEA |
| 广告公司 | Ogilvy Brazil |
| 广告战役 | Intimus® KOTEX® LEA |
| 广告主 | Kimberly-Clark Worldwide, Inc. |
| 品牌 | Kotex Intimus |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | Web Film |
| 长度 | |
| 广告经理 | Ki....ly C...k 仅限订阅者 |
| 首席创意官 | S...gio Mu....ni 仅限订阅者 |
| 执行创意总监 | S...r Me....ta 仅限订阅者 |
| 创意团队 | J..n B...a 仅限订阅者 |
| 创意团队 | Gu.....me P...o 仅限订阅者 |
| 创意团队 | R...el Fi.....edo 仅限订阅者 |
| 创意团队 | W...er Mo.....er 仅限订阅者 |
| 创意团队 | B...o R....ho 仅限订阅者 |
| 创意团队 | F...pe P...s 仅限订阅者 |
| 创意团队 | R....ta Ma.....�es 仅限订阅者 |
| 创意团队 | C..o F...o 仅限订阅者 |
| Chief Client Officer | D...se C...so 仅限订阅者 |
| 客户总监 | L..S P...ua 仅限订阅者 |
| Client service | M....la M...a 仅限订阅者 |
| Client service | Y...in M...to 仅限订阅者 |
| Chief Strategy Officer | T...s F...ão 仅限订阅者 |
| 客户企划 | Fe....da F....io 仅限订阅者 |
| Supervisor Planning | E...yn Ol....ra 仅限订阅者 |
| Head of Media | V....sa Gi.....ti 仅限订阅者 |
| General Media Director | T...go F...az 仅限订阅者 |
| 媒介总监 | Pa....ia Mo....ro 仅限订阅者 |
| Media Manager | I...el B....sa 仅限订阅者 |
| Media Manager | I....ra A....ni 仅限订阅者 |
| Media Manager | J..�o J...im 仅限订阅者 |
| Media Manager | N....ia V....ri 仅限订阅者 |
| Chief Data Officer | V....ne S...na 仅限订阅者 |
| Data manager | Mi....le L..s 仅限订阅者 |
| Data Analytics Specialists | A....za Al.....ra 仅限订阅者 |
| Data Analytics Specialists | M...na Mo....ro 仅限订阅者 |
| 制片 | J....na He.....es 仅限订阅者 |
| 制片 | Fr....ni Sa....go 仅限订阅者 |
| 制片 | St.....ie C...a 仅限订阅者 |
| Film Maker | Mo.....st 仅限订阅者 |
| Scene Director | O...ia L..g 仅限订阅者 |
| Creative Assistant | W...y H...i 仅限订阅者 |
| 摄影指导 | L...ia Ar.....uy 仅限订阅者 |
| Director Assistant | Em....le Fe....ch 仅限订阅者 |
| Executive Production | A...l H...l 仅限订阅者 |
| Executive Production | He....ue Ca.....aes 仅限订阅者 |
| Executive Production | P...a L...er 仅限订阅者 |
| Executive Production | W....am ..m 仅限订阅者 |
| Line Producer | Em....le Fe....ch 仅限订阅者 |
| Production Coordinator | He....ue Ca.....aes 仅限订阅者 |
| Director Production | R....ia .e S...i 仅限订阅者 |
| Line Producer | Jo.....edro M...o 仅限订阅者 |
| 美术指导 | M....la M...a 仅限订阅者 |
| Art Assistant | R....go Ba.....ni 仅限订阅者 |
| Scene Production | Pau......ipe B....za L...er 仅限订阅者 |
| Scene Assistant | Fe....da C....ro 仅限订阅者 |
| Cast Production | D....ah Ca....ho 仅限订阅者 |
| Costume Designer | M...na Sc....er 仅限订阅者 |
| Post Production Coordinator | R....go P....te 仅限订阅者 |
| Post Production Executives | A...é S...a 仅限订阅者 |
| Post Production Executives | ..a O....ue 仅限订阅者 |
| Finalization | J...nn M...et . L...s M...ni 仅限订阅者 |
| 剪辑师 | L...s C...ã 仅限订阅者 |
| 着色 | Cl......ino 仅限订阅者 |
| 后期制作 | S...e G....la 仅限订阅者 |
| Sound Producer | L...a L...e A...o 仅限订阅者 |
| 客户经理 | D....la C...r 仅限订阅者 |
| Artistic Direction | Pa....ho Co....ne 仅限订阅者 |
| Musical Production | Pa....ho Co....ne 仅限订阅者 |
| Musical Production | D...lo Ba.....co 仅限订阅者 |
| Finalization | T...io P....ca 仅限订阅者 |
| Ogilvy PR | Ra....la B...o 仅限订阅者 |
| 广告经理 | R....do ..t 仅限订阅者 |
| 广告经理 | Mar.......dia T....li 仅限订阅者 |
| 广告经理 | M...sa C....sa 仅限订阅者 |
| 广告经理 | M....na B....ra 仅限订阅者 |
| 广告经理 | A..e R...r 仅限订阅者 |
| 广告经理 | P...a F...to 仅限订阅者 |
| 广告经理 | D....la G....no 仅限订阅者 |
5
DocMorris - The Pharmacy - Kettlebell
DocMorris shares the beautiful story of a grandfather changing his life for his grandchild. This spot won 1 silver and 2 bronze awards at the 2022 Epica Awards.
| 标题 | Kettlebell |
| 广告公司 | Jung von Matt AG |
| 广告战役 | Kettlebell |
| 广告主 | DocMorris |
| 品牌 | DocMorris - The Pharmacy |
| Posted | 11月 2022 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | Web Film |
| Director of Marketing | ..l Pfi......ier 仅限订阅者 |
| Creative Managing Director | D...te Spe........rens 仅限订阅者 |
| 创意总监 | A..x S...id 仅限订阅者 |
| 文案 | Ol....bo Pi....ro 仅限订阅者 |
| 美术指导 | I....em G....ib 仅限订阅者 |
| 项目经理 | N....ie M....ns 仅限订阅者 |
| 项目经理 | T...a O...ch 仅限订阅者 |
| 项目经理 | V...or M..é 仅限订阅者 |
| 广告公司制片 | D...is W...t 仅限订阅者 |
| 制作公司 | Ma.....ilm G..H . ... .G 仅限订阅者 |
| 执行制片 | M..c S...ss 仅限订阅者 |
| 导演 | S..e So....en 仅限订阅者 |
| Assistant Director | A..n F...ay 仅限订阅者 |
| Line Producer | ..m Fr......hal 仅限订阅者 |
| 摄影指导 | F...z L...ig 仅限订阅者 |
| Music Supervision | Cl....sa B....rt 仅限订阅者 |
| 音乐 | 2..I M...c G..H 仅限订阅者 |
| 音乐作曲家 | N...an P....tt 仅限订阅者 |
| 音乐作曲家 | S...n H...er 仅限订阅者 |
| 音乐作曲家 | Ch.....an Vo....nde 仅限订阅者 |
| Director of Marketing | Gil Pfitzenmaier |
| Managing Director Creation | Dörte Spengler-Ahrens |
| Creative Director | Alex Schmid |
| Copywriter | Olasumbo Pinheiro |
| Art Direction | Ibrahem Ghareib |
| Project Management | Natalie Martens, Tasja Oldach, Viktor Mahé |
| Agency Producer | Dennis Wendt |
| Production company | Markenfilm GmbH |
| Executive Producer | Marc Strass |
| Director | Sune Sorensen |
| Assistant director | Alan Finlay |
| Production Assistant | Tim Freudenthal |
| Director of Photography | Franz Lustig |
| Music Supervision | Clarissa Beckert |
| Music | 2WEI Music |
| Music Composer | Nathan Padgett, Simon Heeger, Christian Vorlände |
